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Latest news and insights on consumer behavior in the offline world

Detailed Analytics of Customer Flow 

Posted by Jason Prigge on 2/2/18 1:31 PM

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Smart Floors Deliver Detailed Analytics of Customer Flow in a Business Space

Data-driven decision-making delivers ROI

According to McKinsey & Company, data analytics has the potential to increase net retailer margins by as much as 60%. 

Brick-and-mortar businesses—from retailers to event venues, healthcare facilities, hotels, and commercial spaces—can derive significant advantages from gathering and analyzing data about consumer behavior patterns and the customer journey. 

Analyzing foot traffic delivers business insights

Understanding foot traffic is one of the most valuable insights for any brick-and-mortar retailer, event exhibitor, building manager, or other business that interacts with customers in a physical space. Tracking customer movement within a pyhsical space to develop detailed heat maps provides visibility into the experiences your customers are having. Armed with accurate insights about the customer experience, businesses can optimize every aspect of their operations. 

For example, a detailed analysis of foot traffic can help a retailer understand whether their displays are working to increase sales. Foot traffic analysis can inform the business owner which products receive the most attention in order to optimize placement. For exhibitors at trade shows, analyzing foot traffic can reveal whether their messages are connecting with visitors. Analytics can help businesses understand wait times to optimize staff schedules and help building managers maximize energy efficiency.

IoT Intelligence at every step

Scanalytics SoleSensor is an intelligent floor sensor that anonoymously tracks every step a customer or visitor takes. This data is processed in the cloud and sent to end users via data dashboards for analysis. Smart gateways powered by Intel® technology provide edge analysis that leads to real-time insights and alerts.

 

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Learn how your company can achieve compelling returns when you measure, analyze and make informed decisions. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you. 

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Floor sensors rise as retail data source

Posted by Jason Prigge on 1/29/18 9:54 AM

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Measure. Analyze. Make Informed Decisions. 

Scanalytics Inc. was recently featured across national media for its innovative floor sensors that anonymously read a customer’s unique foot impressions and track that person’s entrances, exits, engagements and dwell time within retail, commercial and event spaces. Based on data collected over time, the floor sensors provide a retailer with valuable insight that can be applied to making informed decisions about store layout, staffing and promotions. The sensors can also be used in office buildings to optimize resources and reduce energy costs, to maximize tradeshow ROI, and in nursing homes to alert staff when residents step out of bed. 

In the case of brick-and-mortar stores, they are actively undertaking measures to better understand consumer habits in an effort to offset the impact of online retailers. 

Wheel and Sprocket (Wisconsin-based bicycle retailer) employs SoleSensors at store entrances to determine the number of customers entering each of its eight stores to help schedule staff. “That’s our biggest variable expense,” said co-owner Noel Kegel. “That sort of makes or breaks our profitability.” Additional data colleciton options he would like to implement in the future include measuring where customers spend most of their time and what products are popular. 

Learn how your company can win with data-based decisions. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you. You’ll understand why Scanalytics Inc. was featured in the news. 

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Visualizing the World Accurately

Posted by Jason Prigge on 1/10/18 6:14 PM

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Applying spatial intelligence to visualizing the interior world more accurately allows you to understand your physical space in ways never before imaginable. Technology that measures the key metrics of spatial navigation and path integration of building occupants provides deep insight into predictive behavior analytics and occupancy recognition. 

 

When applied, this valuable data allows the managers of physical environments to more fully understand their spaces by unlocking insights into under-used assets and opportunities for maximizing square footage layout. The knowledge gained by objectively and anonymously measuring people, how they move through spaces and what they do in the spaces they occupy can be leveraged to make more-informed business decisions and provide better customer experiences.

 

In addition to revealing insights about movements, paths, engagements and general use, in the future, cutting-edge floor sensing technology will be applied to spatial enablement to reduce energy use in commercial buildings, thereby contributing to significantly improving energy efficiency by algorithmically broadcasting collected data to issue setbacks to heating, ventilation, air conditioning (HVAC), and lighting systems.

 

Are you ready to learn more about how this leading technology can help you more accurately visualize the usage of your space and increase your ROI? As a leader in spatial science, Scanalytics Inc. measures human motion trajectories to better understand journeys within and through spaces in an effort to create intelligent interior environments.

 

Let’s talk today. Book a 15-minute call at a time convenient to you. You’ll understand why Scanalytics Inc. was recognized by Cisco as the provider of the Best Smart Building Technology at Viva Technology in Paris, France.

 Learn how your company can more accurately visualize the usage of your space and increase your ROI.

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Maximizing Presence Detection in Retail Environments

Posted by Jason Prigge on 12/21/17 1:46 PM

 

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Driven by Foxconn, Investments in Wisconsin Tech Industry to Mark a New Era for Wisconsin Startups

Posted by Cierra Wills on 8/7/17 10:05 AM

MILWAUKEE- Foxconn has recently announced that it will be opening a $10 billion technology plant in Wisconsin, ultimately solidifying Wisconsin as a premier state of the emerging midwestern tech-hub, dubbed the “Silicon Prairie.” Due to the multi-billion dollar investment into Wisconsin’s technology industry, tech startups within the state are now in a position to grow to unprecedented levels. One such startup company, Scanalytics Inc., who recently garnered international acclaim as it was recognized by Cisco as the producer of the best Smart Building technology, at Viva Technology 2017 in Paris, France. Given Scanalytics’ recent successes and investments that Foxconn will bring to the Wisconsin technology industry, Scanalytics’ future looks peerlessly promising.

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Topics: Company News, Industry News, Related Industries, Technology

What's the Big Deal with Big Data?

Posted by Seth Haines on 7/5/17 11:37 AM

 

Over the last few years, the term “big data” has garnered an ambience of mystique. Although sources of media have taken a liking to the term, the multitude of ways it has been used has given “big data” an ambiguous definition. As a result of this, it comes as no surprise that people have obtained both a sense of confusion and an ambivalent understanding of big data and its actual meaning. With this said, the question inevitably arises of “So what actually is big data?"

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Topics: Technology, Trade Shows, Exhibit Booths

Scanalytics to Collaborate with Cisco After Winning IoT Competition

Posted by Seth Haines on 6/29/17 11:04 AM

 

Originally published by Xconomy, written by Jeff Buchanan.

Scanalytics, a Milwaukee-based developer of Internet-connected floor mats and complementary software that helps customers track foot traffic and other activity in physical spaces, says it has begun working with the Silicon Valley tech giant Cisco Systems to integrate some of the two companies’ products.

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Topics: Company News, Product News, Industry News, Technology

Business Plan Contest Continues to Produce Winners for Wisconsin

Posted by Jason Trovela on 6/14/17 2:53 PM

Originally published by Wisconsin State Journal, by Tom Still, President of the Wisconsin Technology Council.

Joe Scanlin is about to come down with a double case of jet lag.

Scanlin, who co-founded Scanalytics with fellow UW-Whitewater graduate Matt McCoy, will travel this month to China and France as the company continues its remarkable rise in the world of “smart building” sensors.

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Topics: Company News

How the Consumer Goods Segment is Leading the Trade Show Industry

Posted by Jason Trovela on 5/30/17 11:41 AM

The trade show market is thriving with 1.6% growth and consumer spending up 3.8% over the past 12 months. With this increase in spending, companies have increased their trade show budget. You might be surprised to hear that just five industry segments make up 65.2% of the total trade show market:

18.2% Consumer Goods/Sporting Goods, Travel and other Consumer Services

18.1% Medical and Healthcare

10.5% Business Services

9.2% Communications and IT

9.2% Commodities/Chemicals

(Source: www.ibisworld.com)

Out of these major market segments, consumer goods narrowly lead the pack in front of medical and healthcare. What makes this segment so sizeable that it beats out the rest?

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Topics: Related Industries, Trade Shows

Does Social Proofing Impact Your Trade Show Exhibit Performance?

Posted by Seth Haines on 4/24/17 3:02 PM

For attendees, trade shows can be an overwhelming experience as the sheer amount of exhibitors puts constant pressures on attendees to make decisions. Which booth should I start at? Where should I go next? Is it worth my time to stop by this booth? Given that trade shows force attendees to make these decisions roughly every 10-30 feet, it comes as no surprise that people take mental shortcuts in an attempt to make the best decision on their next direction. 

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Topics: Trade Shows, Exhibit Booths, Psychology, Branding

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