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latest news and insights on consumer behavior in the offline world

4 Ways Exhibiting at Trade Shows Increases Success in Any Industry

Posted by Maggie Parker on Sep 29, 2016 11:35:51 AM

The biggest problem that campanies encounter when deciding whether or not to participate in a trade show is the high price tag. Exhibiting at a trade show takes time and money to prepare the exhibit, train staff, and then transporting the exhibit and staff to the location. However, don't let this scare you away. Exhibiting at a trade show is much more valuable that the hassle it seems to be. Not only will you create an opportunity to close deals and meet new prospective leads, but it can also be a valuable learning experience for your company.  

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Topics: Industry News, Related Industries

5 Metrics to Improve Trade Show ROI

Posted by Maggie Parker on Sep 21, 2016 5:43:20 PM

When participating in trade shows, it's important to predict your ROI in order to gauge which events best fit your company's goals as well as hit your target audience. Often this turns into a guessing game done through trial and error. You could survey attendees at your booth or online about their experiences, however these surveys can lead to subjective results as you're not guaranteed a response from a good sample of people who visited.  

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Topics: Industry News, Technology

Business Development Revolutionized by Convention Center Expos

Posted by Paul McPeake on Sep 13, 2016 3:55:10 PM

The beauty of the digital age is that everything is readily available whenever a need arises. However, to decide upon a long-term investment of services requires a more personalized channel of exposure and communication. Establishing strong relationships between current and future businesses you work with helps nurture a loyal and profitable partnership that benefits both companies.

Trade show exhibits are an impactful way to get your brand in front of the qualified audience that’s searching for a fix to their need. However, with competitors condensed into the convention center, it becomes harder to make a splash and attract potential buyers to your space. This sparked the need to innovate the market in a way that allows for greater on-site interactivity, allowing you to expand the impact of your event while maximizing the ROI of your marketing dollars. Some of the latest trends include:

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Topics: Industry News, Inspiration, Technology

How to Make Your Retail Experience More Engaging

Posted by Maggie Parker on Sep 2, 2016 12:57:21 PM

In today’s world, people move at a fast pace. They are in and out, constantly on their phones, tablets, or other pieces of technology, not paying attention to all that surrounds them. In order to capture the attention of these preoccupied consumers, it is important to put your best foot forward and use all of your resources in order to better engage customers.

Customer service is a central building block to creating long lasting, on-going, and engaging relationships with customers. From a smile and greeting when they walk through your door to sending them exclusive offers for being part of your social media group, it is important to utilize every avenue to build a relationship between the customers and your brand.

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Topics: Industry News, Inspiration, Technology

Retail Seasonality: What SMB Owners Need To Know

Posted by Rolando Kahn on Mar 3, 2016 3:01:05 PM

Planning for the yearly ebb and flow of online and offline traffic to your small business doesn’t have to be painful. Even the best retailers can miss a beat when it comes to optimizing their store’s seasonality – the rise and fall of customer needs throughout the year - but it doesn’t need to feel like a game of chance.

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Topics: Industry News

Scanalytics Featured In The Big List of Internet of Things Companies

Posted by Rolando Kahn on Mar 2, 2016 11:28:18 AM

This article was originally published on appindex.com "The Big List of Internet of Things Companies" by Alberto Furlan.

The internet of things is the new frontier for technology. We do not say that lightly, but the signs are all there and the projections too: as devices become more and more connected, and more people have a potential remote control for all of them in their pocket (read: smartphone), the technology could seriously revolutionise our lives much like the internet has.

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Topics: Company News, Industry News

3 Steps For Retail SMBs To Improve Sales, Foot Traffic, And Online Marketing

Posted by Rolando Kahn on Jan 26, 2016 3:02:32 PM

Small and medium-sized (SMB) retailers, although reasonably smaller than their enterprise counterparts, demands such an incredible amount of time and energy, you feel like you’re operating a big-box store. As a SMB retail store owner, it’s safe to say your job can get pretty hectic - from crunching the sales numbers to managing employee schedules along with maintaining social media and online advertising activities - it often feels like there aren’t enough hours in the day! You’re constantly on the lookout for anything that can simplify tasks, save money and ultimately, allow you to focus on retail strategy instead of just trying to keep up with the day-to-day.

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Topics: Industry News, Technology

Scanalytics at Retail's Big Show 2016

Posted by Rolando Kahn on Jan 15, 2016 5:39:16 PM

We’re showcasing our SoleSensor 2.0 at this year’s National Retail Federation (NRF) conference January 17-20 at New York City’s Jacob K. Javits Convention Center. “Retail’s Big Show” brings together thousands of retail professionals from all corners and offers opportunities to learn from the best minds in the industry, multiple collegial networking events, and is complete with a giant expo hall filled with technologies and solutions for retailers to explore.

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Topics: Company News, Product News, Industry News

Scanalytics Featured as a Top 11 IoT Company in Wrike

Posted by Rolando Kahn on Dec 29, 2015 4:20:35 PM

Scanalytics was recently listed among 11 startups and enterprise companies diving into the Internet of Things (IoT) industry. Wrike, a project management platform and creator of the list, predicted the companies will do great things and should be watched closely over the next year.Scanalytics was highlighted as a Big Data platform for effectively understanding customer behavior through foot traffic in physical spaces. The article references how the IoT market will grow exponentially in size and by 2019 will be larger than smartphone, PC, tablet, connected car and wearable markets combined.

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Topics: Company News, About Us, Industry News, Technology

How To Engage Customers Through In-Store Tech

Posted by Rolando Kahn on Nov 25, 2015 2:06:41 PM

bigstock-Young-couple-in-consumer-elect-36361279.jpg So, you’ve brought customers into your store, the hard part is over, right? No! Now that they’ve arrived, your new goal is to entice them with your offering and chauffeur a path-to-purchase that presents correlating products to increase shopping cart size and satisfy their journey. Recent developments in smartphone tech and other digital innovations have made this more difficult as customers continue to browse other sites for the same products while in-store. There are many ways retailers can still effectively maintain shopper engagement, the key is finding which tactics and tools work best for your store.

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Topics: Industry News, Related Industries

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