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Latest news and insights on consumer behavior in the offline world

What's the Big Deal with Big Data?

Posted by Seth Haines on 7/5/17 11:37 AM

 

Over the last few years, the term “big data” has garnered an ambience of mystique. Although sources of media have taken a liking to the term, the multitude of ways it has been used has given “big data” an ambiguous definition. As a result of this, it comes as no surprise that people have obtained both a sense of confusion and an ambivalent understanding of big data and its actual meaning. With this said, the question inevitably arises of “So what actually is big data?"

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Topics: Technology, Trade Shows, Exhibit Booths

Scanalytics to Collaborate with Cisco After Winning IoT Competition

Posted by Seth Haines on 6/29/17 11:04 AM

 

Originally published by Xconomy, written by Jeff Buchanan.

Scanalytics, a Milwaukee-based developer of Internet-connected floor mats and complementary software that helps customers track foot traffic and other activity in physical spaces, says it has begun working with the Silicon Valley tech giant Cisco Systems to integrate some of the two companies’ products.

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Topics: Company News, Product News, Industry News, Technology

Business Plan Contest Continues to Produce Winners for Wisconsin

Posted by Jason Trovela on 6/14/17 2:53 PM

Originally published by Wisconsin State Journal, by Tom Still, President of the Wisconsin Technology Council.

Joe Scanlin is about to come down with a double case of jet lag.

Scanlin, who co-founded Scanalytics with fellow UW-Whitewater graduate Matt McCoy, will travel this month to China and France as the company continues its remarkable rise in the world of “smart building” sensors.

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Topics: Company News

How the Consumer Goods Segment is Leading the Trade Show Industry

Posted by Jason Trovela on 5/30/17 11:41 AM

The trade show market is thriving with 1.6% growth and consumer spending up 3.8% over the past 12 months. With this increase in spending, companies have increased their trade show budget. You might be surprised to hear that just five industry segments make up 65.2% of the total trade show market:

18.2% Consumer Goods/Sporting Goods, Travel and other Consumer Services

18.1% Medical and Healthcare

10.5% Business Services

9.2% Communications and IT

9.2% Commodities/Chemicals

(Source: www.ibisworld.com)

Out of these major market segments, consumer goods narrowly lead the pack in front of medical and healthcare. What makes this segment so sizeable that it beats out the rest?

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Topics: Related Industries, Trade Shows

Does Social Proofing Impact Your Trade Show Exhibit Performance?

Posted by Seth Haines on 4/24/17 3:02 PM

For attendees, trade shows can be an overwhelming experience as the sheer amount of exhibitors puts constant pressures on attendees to make decisions. Which booth should I start at? Where should I go next? Is it worth my time to stop by this booth? Given that trade shows force attendees to make these decisions roughly every 10-30 feet, it comes as no surprise that people take mental shortcuts in an attempt to make the best decision on their next direction. 

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Topics: Trade Shows, Exhibit Booths, Psychology, Branding

Grocery Store Of The Future: 65 Startups Reimagining Shelf Stocking, Product Promotion, Shopper Tracking, And More

Posted by Jason Trovela on 4/19/17 2:30 PM

Originally published on CB Insights.

While grocers have traditionally not been as affected by the migration to e-commerce as other retailers, e-commerce has now begun to hit the grocery space. As Amazon — the leading threat in nearly every retail industry— pushes more heavily into grocery, brick-and-mortar grocery stores will continue to face increased pressure to optimize every inch of their physical stores.

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Topics: Company News

Has the Internet of Things Transformed Your Business?

Posted by Jason Trovela on 4/10/17 2:44 PM

You‘ve probably heard of the Internet of Things by now, and if you haven’t, you might be surprised to discover it's likely already made an impact on your life. The Internet of Things, or IoT for short, refers to connecting everyday objects to the internet and allowing them to exchange data on their performance and the environment. By gaining the ability to communicate, common items you interact with every day are becoming “smarter.” IoT is making an impact on businesses across the board, including commercial buildings, manufacturing, retail and events.

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Topics: Technology

Steal the Show: 3 Tips for Maximizing Your Trade Show Exhibit

Posted by Jason Trovela on 3/27/17 1:37 PM

 

Trade shows are an excellent investment for increasing brand awareness and generating leads for your business. Even if you’re not on the main stage, it doesn’t mean you can’t be the one to steal the show. In order to grab the attention of passing attendees, your booth should be eye-catching, entertaining, and informative. Follow these tips to maximize the ROI of your next show.

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Topics: Trade Shows, Exhibit Booths

Dealing the Winning Hand: How to Maximize the Design of Your Casino

Posted by Jason Trovela on 3/6/17 3:37 PM

We all have a desire to make it big; it’s human nature. Gambling just might be the quickest way to get there. In today’s world, you don’t even need to visit a casino to find a machine that will take your money; slots are now becoming commonly found in places like airports, gas stations, bars, even embedded in exercise equipment. But, there’s just something about the casino experience that keeps us coming back. The major component driving foot traffic to casinos is the exhilarating allure of the win. As Melissa Price, the Senior Vice President of Gaming for Caesar’s Entertainment, states, “We are the envy of probably every consumer products industry out there.” But what makes casinos so irresistible? The most successful casinos use subtle psychological techniques to navigate their customers around the floor, encouraging them to find a game they like, and provide such a positive experience that even a loss is worth the entertainment of the game. How can your business influence these customers? Let’s check out the psychology behind casinos.

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Topics: Psychology, Branding

Improovment Celebrates Completion of WERCBench Labs Program

Posted by Jason Trovela on 2/15/17 4:39 PM

Milwaukee, February 12, 2017 Improovment LLC, a technology partner of Scanalytics Inc., pitched their Internet of Things solution for manufacturers to over 150 guests at the Milwaukee Public Library on January 25, 2017. Improovment applies smart floor sensor technology from Scanalytics in manufacturing environments to improve the utilization of work cells and overall plant floor efficiencies.

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Topics: Company News, Product News, Technology

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