Storefronts are one of the most crucial elements of your retail space. They are what customers first experience upon arriving at the store, and can make or break a potential customer walking through your door or choosing the next. So, how do we create an attractive entrance that channels healthy traffic every day? Here are a few simple tips to immediately boost traffic:
Colorful entrance design
It’s a basic rule. You want your entrance to stand out among the competition. Use your branded colors for fast recognition and a heightened presence over passing traffic. For example, Lego uses bright colors and their latest products in their front windows to engage passing children, who instantly drag their parents into the store. Don’t get carried away with loud colors, however, as intense color makes shoppers feel antsy, rushed and less likely to purchase.
Placement of products at entrance
The space just inside your store’s door is called a Decompression Zone, and its function is to switch visitor focus from outside elements to finding what they need in your store. These zones should be spacious and free of merchandise with the exception of key items to attract customers. People should be able to have a clear view of the rest of the store and your products from the Decompression Zone, which will decrease hesitation at the entrance.
Placing promotional signs and displays at the front of the store increases interest and the number of entering visitors. Take your entrance messaging a step further and create integrated “triggers” that activate digital signage when a shopper walks by your store. This allows you to engage passing traffic and optimize your conversion rates at the door. Not to mention visitors will be surprised and delighted by the seemingly spontaneous action.
The key to scaling store traffic is combining strong marketing and promotional strategies with outstanding in-store experiences. This means optimizing your storefront design to appeal not simply to any passing traffic, but the right passing shoppers. It’s about understanding the elements of a visitor’s journey through the store, and at which points they are more likely to notice a product. Finally, by placing relevant signage at the front of your store and integrating IoT technologies you are able to boost daily traffic by catching the eye of otherwise distracted shoppers. Ensuring that your store receives the proper attention can be tricky, but knowing your audience, understanding the shopper’s journey, and keeping up interactions in and outside of the store will put you on the track to leading a successful enterprise.
Scanalytics is among the top 10 fastest growing “Internet of Things” companies, measuring human behavior insights through intelligent floor sensors. The SoleSensor platform translates consumer foot traffic into actionable data through a dashboard interface for real-time and historical viewing of trends in physical spaces. Using the floor sensor technology, brands capture and analyze occupancy, traffic patterns and engagement times to increase conversions and improve ROI.
With over 10 million impressions to date, Scanalytics has deployed SoleSensors across the United States, Canada, Mexico, Europe and Southeast Asia. Learn more at: www.scanalyticsinc.com.