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Latest news and insights on consumer behavior in the offline world

David Webber

Recent Posts

Visualizing Big Data: Introduction to ROOT

Posted by David Webber on 5/2/14 4:29 AM

It was my pleasure to present "An Introduction to ROOT" at the Madison Big Data meetup on Tuesday. ROOT is a set of open-source object-oriented data analysis frameworks designed for power and scalability to large datasets. ROOT is heavily used and developed by the particle physics community (see root.cern.ch), but it's well suited to the exploration and analysis of any large structured data set. Besides particle physics, ROOT is used in astronomy, biology, finance, and medicine. I presented an introduction to ROOT with example scripts using sample "everyday" datasets.

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Topics: Employee News, Inspiration, Technology

Useful Data vs. Big Data

Posted by David Webber on 12/20/13 9:56 AM

4.1 zettabytes. That’s the amount of data generated worldwide since January 1, 2013, according to the IDC (http://www.emc.com/leadership/digital-universe/index.htm). To put that number in perspective, that’s 4.1 billion terabytes, enough for every human in the world (all 7.1 billion of us) to have a typical hard-drive (500 GB) full to the brim with data. It’s no wonder that “Big Data” has been trending on Google since 2011.

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