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Blog


Latest news and insights on consumer behavior in the offline world

Jason Trovela

Recent Posts

Business Plan Contest Continues to Produce Winners for Wisconsin

Posted by Jason Trovela on 6/14/17 2:53 PM

Originally published by Wisconsin State Journal, by Tom Still, President of the Wisconsin Technology Council.

Joe Scanlin is about to come down with a double case of jet lag.

Scanlin, who co-founded Scanalytics with fellow UW-Whitewater graduate Matt McCoy, will travel this month to China and France as the company continues its remarkable rise in the world of “smart building” sensors.

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Topics: Company News

How the Consumer Goods Segment is Leading the Trade Show Industry

Posted by Jason Trovela on 5/30/17 11:41 AM

The trade show market is thriving with 1.6% growth and consumer spending up 3.8% over the past 12 months. With this increase in spending, companies have increased their trade show budget. You might be surprised to hear that just five industry segments make up 65.2% of the total trade show market:

18.2% Consumer Goods/Sporting Goods, Travel and other Consumer Services

18.1% Medical and Healthcare

10.5% Business Services

9.2% Communications and IT

9.2% Commodities/Chemicals

(Source: www.ibisworld.com)

Out of these major market segments, consumer goods narrowly lead the pack in front of medical and healthcare. What makes this segment so sizeable that it beats out the rest?

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Topics: Related Industries, Trade Shows

Grocery Store Of The Future: 65 Startups Reimagining Shelf Stocking, Product Promotion, Shopper Tracking, And More

Posted by Jason Trovela on 4/19/17 2:30 PM

Originally published on CB Insights.

While grocers have traditionally not been as affected by the migration to e-commerce as other retailers, e-commerce has now begun to hit the grocery space. As Amazon — the leading threat in nearly every retail industry— pushes more heavily into grocery, brick-and-mortar grocery stores will continue to face increased pressure to optimize every inch of their physical stores.

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Topics: Company News

Has the Internet of Things Transformed Your Business?

Posted by Jason Trovela on 4/10/17 2:44 PM

You‘ve probably heard of the Internet of Things by now, and if you haven’t, you might be surprised to discover it's likely already made an impact on your life. The Internet of Things, or IoT for short, refers to connecting everyday objects to the internet and allowing them to exchange data on their performance and the environment. By gaining the ability to communicate, common items you interact with every day are becoming “smarter.” IoT is making an impact on businesses across the board, including commercial buildings, manufacturing, retail and events.

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Topics: Technology

Steal the Show: 3 Tips for Maximizing Your Trade Show Exhibit

Posted by Jason Trovela on 3/27/17 1:37 PM

 

Trade shows are an excellent investment for increasing brand awareness and generating leads for your business. Even if you’re not on the main stage, it doesn’t mean you can’t be the one to steal the show. In order to grab the attention of passing attendees, your booth should be eye-catching, entertaining, and informative. Follow these tips to maximize the ROI of your next show.

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Topics: Trade Shows, Exhibit Booths

Dealing the Winning Hand: How to Maximize the Design of Your Casino

Posted by Jason Trovela on 3/6/17 3:37 PM

We all have a desire to make it big; it’s human nature. Gambling just might be the quickest way to get there. In today’s world, you don’t even need to visit a casino to find a machine that will take your money; slots are now becoming commonly found in places like airports, gas stations, bars, even embedded in exercise equipment. But, there’s just something about the casino experience that keeps us coming back. The major component driving foot traffic to casinos is the exhilarating allure of the win. As Melissa Price, the Senior Vice President of Gaming for Caesar’s Entertainment, states, “We are the envy of probably every consumer products industry out there.” But what makes casinos so irresistible? The most successful casinos use subtle psychological techniques to navigate their customers around the floor, encouraging them to find a game they like, and provide such a positive experience that even a loss is worth the entertainment of the game. How can your business influence these customers? Let’s check out the psychology behind casinos.

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Topics: Psychology, Branding

Improovment Celebrates Completion of WERCBench Labs Program

Posted by Jason Trovela on 2/15/17 4:39 PM

Milwaukee, February 12, 2017 Improovment LLC, a technology partner of Scanalytics Inc., pitched their Internet of Things solution for manufacturers to over 150 guests at the Milwaukee Public Library on January 25, 2017. Improovment applies smart floor sensor technology from Scanalytics in manufacturing environments to improve the utilization of work cells and overall plant floor efficiencies.

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Topics: Company News, Product News, Technology

5 Ways To Drive Foot Traffic Around Big Events & Holidays

Posted by Jason Trovela on 2/13/17 2:02 PM

Super Bowl LI is in the books. On February 5th, Tom Brady led the New England Patriots to an exciting overtime, against-all-odds win over the Atlanta Falcons, 34-28. If you spent any time on social media over that weekend, you probably noticed the enormous buzz big events like the Super Bowl generate online. These events are practically holidays, and as such, they create an atmosphere of excitement and camaraderie. It goes without saying that big events call for big celebration, and with any party, someone’s got to be in charge of coordinating and shopping. This is the optimal time for businesses to take advantage of the hype and hold specials for the big day. So lace up; it’s time to tackle the 5 ways you can use big events to drive your business.

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Topics: Psychology, Branding

Buy a Red Door and Paint it Black: How Music Affects Consumer Purchasing In-Store

Posted by Jason Trovela on 1/30/17 12:39 PM

In our day-to-day activities, music can play an important role in “getting us through it.” A student uses calm, relaxing jazz as a study aide for an exam, while a delivery driver’s head bobs along to “Born to Be Wild” to pass the time on the road, and a retail store use Christmas music to lightly entertain shoppers while they get their holiday shopping done early (or last minute). Music has been proven to have attributional benefits, such as raising IQ levels, relieving anxiety, or promoting a social atmosphere. The effect music has on the mood of its listeners is impactful, whether it’s being listened to actively and consciously, or subconsciously received as background noise.

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Topics: Technology, Psychology, Branding

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