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Latest news and insights on consumer behavior in the offline world

KristiMKE

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Best Practices for Creating Engaging Brand Experiences with Digital Screen Media

Posted by KristiMKE on 11/5/14 6:40 AM


Highlights from the 2014 Digital Screenmedia Association Symposium

On Tuesday, September 23rd, 2014, decision makers from top brands, agencies and technology providers gathered at the Dallas Arboretum in Dallas, Texas for the 2014 Digital Screenmedia Association Symposium: Connected Experiences.

In this post, we are bringing you a selection of best practices and insights from this year's DSA Symposium, pointing out what works, what doesn’t, and what tomorrow looks like across a variety of technologies. 

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Topics: Industry News, Related Industries

Brick-and-Mortar Banking in a Digital Market

Posted by KristiMKE on 9/11/14 6:30 AM

Over the last 20 years, internet banking has dramatically changed the industry forcing businesses to adapt to a new style of service. The market was shaken up when lean competition moved in with locationless services and remote access for consumers to their accounts.

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Topics: Industry News, Related Industries, Technology

Reverse Showrooming - The Opportunity for Retailers

Posted by KristiMKE on 8/26/14 10:52 AM

For retailers who rely heavily on their brick-and-mortar sales, “showrooming” has been a major cause of concern over the past few years. Consumers are able to visit the store to check out the product in-person, and your risk is that they’ll hop online and find it for a fraction less on your competitors site. Doesn’t seem fair; you’re stuck with the overhead of staging a showroom for consumers to visit, while the lean ecommerce site ends up with the sale. Instead of trying the same strategy over and over again expecting different results, fight back by taking advantage of your opportunity in having them at your store!

Reverse showrooming, or “webrooming” is when a consumer conducts shopping research online then goes into a store to actually make their purchase. Consumers want to interact with the physical product before committing, and are unable to have this experience while shopping online. Key facts found by Merchant Warehouse on webrooming vs showrooming are:

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Topics: Industry News, Technology

Real-Time Marketing for Brick-and-Mortar

Posted by KristiMKE on 7/14/14 12:43 PM

As any brand will tell you, a marketing strategy is highly dependent upon the level of understanding they have on their customers. While many get by with limited intel, brands are increasingly pressured to amplify their research efforts to discover what will keep consumers interested in their products and services. Customers have access to goods far beyond their local neighborhood these days, making competition fiercer than ever, and big data a viable investment opportunity.

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Topics: Product News, Industry News, Related Industries, Inspiration, Technology

IoT Hardware Hackathon with Scanalytics

Posted by KristiMKE on 7/3/14 7:21 AM

With the recent launch of our REFLEX platform, we thought we’d have a little fun this fall and throw the town a Hardware Hackathon to test out new “triggering” applications for the Internet of Things (IoT). As an advantageous startup, most of our team members have participated or contributed to a hackathon in the past, so we put our heads together and mapped out a solid weekend of hacking over September 12th-14th in Milwaukee, WI.

A little background on the host, Scanalytics provides consumer insights to businesses through proprietary floor sensors that analyze foot traffic to identify patterns and trends in behaviors. Our intelligent mat can understand how many people are coming in and out of a room, what their paths look like or how long it takes them to approach a product, among many other valuable insights. To keep the innovation moving forward, we opened up our API to allow integration with existing people-counting technologies to help complement and engage within the industry. After experiencing early success in this experiment, we started connecting anything and everything that collects information to the platform to enable “smart” interactivity.

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Topics: Company News, Product News, About Us, Industry News, Inspiration, Technology

Offline Engagement - The Touchpoint that Transpired

Posted by KristiMKE on 6/3/14 7:30 AM

Brands are dependent upon positive customer experiences to sustain the offering they provide. While it’s never been simple to manage these touchpoints, technology developments over the past 10 years has made it increasingly difficult to control. Imagine handling your online website, social media accounts, mobile app, tv and print advertisement along with any other interaction represented on behalf of your brand. And this isn’t even considering what’s happening in your store.

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Topics: Product News, Technology

Patient Monitoring - Home Sensor Intelligence

Posted by KristiMKE on 5/13/14 4:06 AM

Admitting to yourself that a loved one can’t live on their own anymore is one of the most difficult realizations you can experience in life; deciding how to handle it is even harder. You never thought you would see the person you’ve looked up to throughout life become so vulnerable, and the responsibility of ensuring safety is suddenly passed on to you.

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Topics: Product News, Industry News, Related Industries, Inspiration, Technology

Consumer Purchasing: In-Store vs Online

Posted by KristiMKE on 5/7/14 3:56 AM

When you need to make a purchase, when and where do you begin? Over the past 15 years, consumers have been increasingly exposed to more channels for procuring the everyday goods they need. According to Consumer Barometer, 74% of purchasers in the US are still buying offline. As convenient and customary as ecommerce has become, what’s still driving us in store?

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Topics: Industry News, Related Industries, Inspiration, Technology

Offline Strategy: Retail Showroom Behavior

Posted by KristiMKE on 4/29/14 2:53 AM

With the rapid advancements of today’s technology, the delicate balance between supply and demand has tipped favorably for your everyday consumer. No longer do they have to trudge through store after store to find inspiration for the decor in their homes, drive out to Blockbuster for the latest release or hit three different grocery stores in search of that special ingredient. For the most part, you don’t even need to leave your home anymore to peruse or procure the goods you desire. So why are we?

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Topics: Industry News, Related Industries, Inspiration, Technology

Interactive Exhibits: Engaging with Trade Show Traffic

Posted by KristiMKE on 4/16/14 6:36 AM

 

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Topics: Product News, About Us, Industry News, Related Industries, Inspiration, Technology

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