As more and more people are connecting through social media and online forums, events are creating new, interactive and immersive ways to develop relationships with their industries through digital marketing. Digital marketing enables business and consumers to connect in an informal and memorable way that inspires interest and develops loyalty with a brand. An amazing 74% of consumers said they were more likely to buy a product after interacting with it through a digitally branded experience, found by EventTrack in study earlier this year.
With ROI driving the success of your event, it’s crucial to develop and deliver a digital marketing strategy that drives foot traffic to your sponsors and exhibitors. Here are a few affordable and effective digital marketing ideas for event organizers to boost the value of their shows:
The key to planning a successful trade show expo is securing the right exhibitors for your event. However, finding these exhibitors can be overwhelming and difficult, especially with so many events to compete with. Here are three tips to attract and book the best exhibitors for your event:
People counting technologies are relatively established in the era of smart locations and buildings. While people counting seems rather self-explanatory, these technologies includes floor sensors, video counters, beam counters, mobile and WiFi tracking, and as well as thermal tracking technologies, and are used by a number of different industries to determine how people visit and interact within physical spaces. Their general perception is most widely connected with retail stores calculating sale conversions. However, these technologies are capable of so much more than what their name entails.
As an event organizer, the most important thing you can to do to increase revenue from your events is to make sure that exhibitors take home value from your event. This starts with a positive experience for both exhibitors and attendees so they are attentive to building relationships from the trade show. It has been statistically proven that 80% of future revenue will come from existing customers and that 70% of customers leave because of poor customer service. Building relationships and value with exhibitors is essential to their continuous support and participation. In order to create the best exhibitor experience possible, here are 4 things to focus on when planning your next event:
Trade shows have been on the rise the past few years, growing 2.4% in 2016, with predicted accelerated growth in 2017 and 2018. As more and more businesses start exhibiting at trade shows, it's important to arm booth with the right technology, not only to generate leads, but to engage your audience and create a more memorable experience for attendees. Nowadays, trade show exhibitors use some type of technology, evening out the playing field between enterprise brands and small to medium-sized businesses. Therefore, it's important to invest in of the right expo technology to have a positive ROI on the show and for your company to stay in the race.
Planning for a trade show can be an exhausting process that involves many moving parts spread out over several months. However, the end result will be enjoyable and profitable with a knowledgeable booth team and an energetic atmosphere around your exhibit. Whether this is your first time exhibiting or your hundredth, check out this quick list of things to bring with to make the most out your expo experience:
The biggest problem that companies encounter when deciding whether or not to participate in a trade show is the high price tag. Exhibiting at a trade show takes time and money to prepare the exhibit, train staff, and then transporting the exhibit and staff to the location. However, don't let this scare you away. Exhibiting at a trade show is much more valuable that the hassle it seems to be. Not only will you create an opportunity to close deals and meet new prospective leads, but it can also be a valuable learning experience for your company.
When participating in trade shows, it's important to predict your ROI in order to gauge which events best fit your company's goals as well as hit your target audience. Often this turns into a guessing game done through trial and error. You could survey attendees at your booth or online about their experiences, however these surveys can lead to subjective results as you're not guaranteed a response from a good sample of people who visited.