Planning for the yearly ebb and flow of online and offline traffic to your small business doesn’t have to be painful. Even the best retailers can miss a beat when it comes to optimizing their store’s seasonality – the rise and fall of customer needs throughout the year - but it doesn’t need to feel like a game of chance.
The internet of things is the new frontier for technology. We do not say that lightly, but the signs are all there and the projections too: as devices become more and more connected, and more people have a potential remote control for all of them in their pocket (read: smartphone), the technology could seriously revolutionise our lives much like the internet has.
Small and medium-sized (SMB) retailers, although reasonably smaller than their enterprise counterparts, demands such an incredible amount of time and energy, you feel like you’re operating a big-box store. As a SMB retail store owner, it’s safe to say your job can get pretty hectic - from crunching the sales numbers to managing employee schedules along with maintaining social media and online advertising activities - it often feels like there aren’t enough hours in the day! You’re constantly on the lookout for anything that can simplify tasks, save money and ultimately, allow you to focus on retail strategy instead of just trying to keep up with the day-to-day.
We’re showcasing our SoleSensor 2.0 at this year’s National Retail Federation (NRF) conference January 17-20 at New York City’s Jacob K. Javits Convention Center. “Retail’s Big Show” brings together thousands of retail professionals from all corners and offers opportunities to learn from the best minds in the industry, multiple collegial networking events, and is complete with a giant expo hall filled with technologies and solutions for retailers to explore.
Scanalytics was recently listed among 11 startups and enterprise companies diving into the Internet of Things (IoT) industry. Wrike, a project management platform and creator of the list, predicted the companies will do great things and should be watched closely over the next year.Scanalytics was highlighted as a Big Data platform for effectively understanding customer behavior through foot traffic in physical spaces. The article references how the IoT market will grow exponentially in size and by 2019 will be larger than smartphone, PC, tablet, connected car and wearable markets combined.
So, you’ve brought customers into your store, the hard part is over, right? No! Now that they’ve arrived, your new goal is to entice them with your offering and chauffeur a path-to-purchase that presents correlating products to increase shopping cart size and satisfy their journey. Recent developments in smartphone tech and other digital innovations have made this more difficult as customers continue to browse other sites for the same products while in-store. There are many ways retailers can still effectively maintain shopper engagement, the key is finding which tactics and tools work best for your store.
David Webber, our CTO, is setting up our SoleSensor demo as I walk into the moderately-sized conference room at the Marriott West in Madison, WI. People slowly trickle in as I set up our Scanalytics Inc. banner and brochures. Other organizations set up shop around us as attendees gradually fill up several rows of seats. The large projector screen is ablaze with the title “Verizon IoT Developer Workshops” in brilliant red text, enticing the crowd for the deviceful discussions about to take place. Adam Lamers, our Project Manager, appears at my side as we finalize the setup of our floor sensor demo. The three of us then find a spot among the crowd of engineers and techies who eagerly await the presentations.
Topics: Company News
Millennials. The Millennial Generation. Generation Y. Whatever you want to call them, this progressive group has forced retailers to transform their view and strategy on in-store experiences. In other words, Millennials have arrived on the scene expecting a whole new style of shopping, challenging the retail industry to launch interactive techniques to capture and retain members of the younger generation.
Topics: Industry News
Smart technologies are bursting into the retail space with solutions speaking to brands on improved marketing efforts, customer engagement, and optimization of floor plans. But one question has risen out of the chatter: How can the Internet of Things (IoT) improve energy efficiency? Not simply for retailers, but for commercial environments and homes (smart or not) as well?
Heat maps offer a unique way to represent data sets in a variety of settings. A common example you see most mornings is through weather reports on the news showing the movement and predictions of pressure and precipitation, intensifying across bold color schemes. Another familiar example is voting representation in specific areas of the country during election times (think red state vs. blue state). Retail stores utilize heat maps to enable managers and executives to better understand the functionality of their space, as well as the habits and preferences of the people entering the store.