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Latest news and insights on consumer behavior in the offline world

Scanalytics Inc.

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Smart Building = Smart Business

Posted by Scanalytics Inc. on 3/8/18 10:38 AM

 

What makes a building smart?

 

A smart building can do the same types of things the human brain can do, such as receiving information and processing it to reach a conclusion. 

In the case of a smart building, information is received through sensors and meters connected to the building’s main systems. The information is then processed through software designed to analyze the data and is ultimately used to automate functions such as heating and air-conditioning, energy usage, ventilation, security, and others. Smart buildings have the advantage of increasing the overall efficiency of each of these systems while decreasing the cost and the time that it takes to maintain them.

 
two different kinds of smart buildings

There are those that are designed and built to be smart from the ground up, and existing buildings that are retrofitted with modern technology. New construction offers the ability to build intelligence right into the infrastructure. For example, a new building’s fire suppression system and ventilation system can be installed and automated so that the same vents are used to increase airflow during normal operation and seal off airflow automatically if a fire is detected. Buildings that are designed and built as smart buildings require more up-front capital than traditional buildings, but once in operation they immediately save their owners money by virtue of their efficiency.

 

smart technology

In an existing building, it is common to add smart technology in the form of sensors and controls to equipment that is already in place. A great example is the replacement of a traditional thermostat with one that can be programmed to save on heating costs by increasing and decreasing the temperature based on occupancy recognition. Sophisticated digital control panels can be added to many types of existing equipment to provide this kind of functionality.

Both types of smart buildings require a central building management system (BMS) to analyze, automate and integrate system functions. The BMS consists of software located either on-site or provided by a third-party vendor to process the information coming from the building’s core systems. The information is then used to automate each system to increase its efficiency and monitor its functions so that any faults can be immediately detected and resolved by the building maintenance staff. Compare this to a traditional building in which maintenance is performed via a routine schedule of spot-checks – if a fault occurs it may not be found until the next scheduled maintenance check, whereas a smart building will detect the fault immediately and send an alarm message through the BMS.

 

information to make better decisions

Smart technology gives building owners and operators the information they need to make better decisions and automate processes that would traditionally require the time and attention of an employee. By utilizing the information received through the BMS, the building’s staff can analyze everything from energy usage to equipment functionality from a central location and program the building’s systems to operate with vastly increased efficiency. Increased efficiency results in decreased operational costs and equipment expenditures over the life of the building, saving time and money in the process. Now that’s smart!

 

IoT Intelligence at every step

With the mission of revolutionizing presence detection in physical spaces, Scanalytics Inc. is innovating high-fidelity analytics on consumer engagement and experience. Scanalytics Inc. smart building platform leverages sensor and IoT software solutions to anonymously gather information about how people are interacting within a physical space and converting that information into actionable data for companies to optimize their operations.

This valuable business intelligence allows companies to increase efficiency and improve operations. 

Scanalytics SoleSensor is an intelligent floor sensor that anonoymously tracks every step a customer or visitor takes. This data is processed in the cloud and sent to end users via data dashboards for analysis. Smart gateways powered by Intel® technology provide edge analysis that leads to real-time insights and alerts.

 

Learn how your company can achieve compelling returns when you measure, analyze and make informed decisions. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you.

 

Read More

Topics: Technology, Industry News, Product News, ROI, Business Intelligence, Data Analytics, Predictive Behavior Analysis, solesensor, presence detection, occupancy recognition, smart building, automated systems

Supercharge Your Exhibit

Posted by Scanalytics Inc. on 3/6/18 9:35 AM

 

TURN TRADESHOW EXHIBITS INTO SMART EXHIBITS
take advantage of analytics to better understand attendee behavior

 

Events continue to generate the highest ROI for marketing 

With the growing emphasis on experience marketing, business intelligence on visitor behavior is a key differentiator in increasing ROI. Exhibitors prove and improve tradeshow ROI by measuring how many attendees a booth attracts and the quality of engagements at each event. 

 Create experiential environments. Bring booths to life by activating products, displays and lights to engage attendees in real time. 

 Improve exhibit floor plan. Maximize each square foot of space by simply measuring how attendees navigate  through and interact with an exhibit. 

 Optimize event marketing impact. Supercharge your event strategy by discovering which tradeshows, promotions and featured products perform best. 

A study by the Center for Exhibition Industry Research uncovered that 77 percent of trade show attendees are potential clients and 82 percent of attendees have buying authority in their company.

Compare event-to-event peformance. Identify where to allocate marketing dollars based on which events provide the best ROI. 

Optimize booth floor plan. Pinpoint bottlenecks or underutilized areas to redirect traffic and increase ROI per square foot.  

• Activate demos and displays. Trigger displays to activate the moment an attendee approaches to enhance booth engagement and experience. 

 

Real-time detailed reports

Real-time traffic tracking, including dwell time tracking in front of key areas and displays, provides insight into directionality and traffic flow within a given space. This data provides the foundation for improving exhibit layout and enhancing customer experience, giving businesses a data analytics advantage to implement data-driven decisions to deliver ROI. 

Scanalytics Inc. SoleSensor is the leading technology delivering high-fidelity analytics on consumer engagement and experience. Scanalytics Inc. platform leverages sensor and IoT software solutions to anonymously gather information about how people are interacting within a physical space and converting that information into actionable data for companies to optimize their operations.

Learn how you can maximize your next exhibit with advanced analytics. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you. 

 

 

 

Read More

Topics: Trade Shows, Exhibit Booths, Technology, Industry News, Product News, ROI, Business Intelligence, Data Analytics, Predictive Behavior Analysis, Every Soul, solesensor

The Business Value of Understanding Customer Flow

Posted by Scanalytics Inc. on 2/26/18 6:21 AM

 

Every sole has a story to tell. 
Understand your physical space in ways never before imaginable with unparalleled insights using anonymously aggregated data from footsteps. 

Analyzing foot traffic delivers business insights. 

Every footstep in and through your business and exhibit spaces provides valuable analytic data about customer flow. 

What's the business value in understanding customer flow? 

• Improve business results by optimizing floor plans, increasing conversion rate, improving inventory management and understanding foot traffic. 

Reduce expenses by improving staff scheduling, store layout and energy usage. 

• Improve customer engagement by reducing wait times, interactive displays and triggering digital signage based   on traffic flow

Real-time traffic tracking, including dwell time tracking in front of key areas and displays, provides insight into directionality and traffic flow within a given space. This data provides the foundation for improving operations and enhancing customer experience, giving businesses a data analytics advantage to implement data-driven decisions to deliver ROI. 

IoT Intelligence at every step

With the mission of revolutionizing presence detection in physical spaces, Scanalytics Inc. is innovating high-fidelity analytics on consumer engagement and experience. Scanalytics Inc. smart building platform leverages sensor and IoT software solutions to anonymously gather information about how people are interacting within a physical space and converting that information into actionable data for companies to optimize their operations.

This valuable business intelligence allows companies to increase efficiency and improve operations. 

Scanalytics SoleSensor is an intelligent floor sensor that anonoymously tracks every step a customer or visitor takes. This data is processed in the cloud and sent to end users via data dashboards for analysis. Smart gateways powered by Intel® technology provide edge analysis that leads to real-time insights and alerts.

 

 Learn how your company can achieve compelling returns when you measure, analyze and make informed decisions. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you. 

 

Read More

Topics: Trade Shows, Exhibit Booths, Technology, Industry News, Product News, ROI, Business Intelligence, Data Analytics, Predictive Behavior Analysis, Every Soul, solesensor