For attendees, trade shows can be an overwhelming experience as the sheer amount of exhibitors puts constant pressures on attendees to make decisions. Which booth should I start at? Where should I go next? Is it worth my time to stop by this booth? Given that trade shows force attendees to make these decisions roughly every 10-30 feet, it comes as no surprise that people take mental shortcuts in an attempt to make the best decision on their next direction.
As an industry that relies heavily on foot traffic, it comes as no surprise that museums are experimenting with big data to draw in and engage new visitors. A report released by the American Alliance of Museums’ Center for the Future of Museums states that museums should look toward a diverse array of industries to learn how they’re sustaining or even increasing foot traffic amidst this digital-age. Given the significant stake attendance has on their prosperity, staying on top of these industries’ practices are critical to the success of museums and other visitor-serving organizations.