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Blog


Latest news and insights on consumer behavior in the offline world

Seth Haines

Recent Posts

What's the Big Deal with Big Data?

Posted by Seth Haines on 7/5/17 11:37 AM

 

Over the last few years, the term “big data” has garnered an ambience of mystique. Although sources of media have taken a liking to the term, the multitude of ways it has been used has given “big data” an ambiguous definition. As a result of this, it comes as no surprise that people have obtained both a sense of confusion and an ambivalent understanding of big data and its actual meaning. With this said, the question inevitably arises of “So what actually is big data?"

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Topics: Technology, Trade Shows, Exhibit Booths

Scanalytics to Collaborate with Cisco After Winning IoT Competition

Posted by Seth Haines on 6/29/17 11:04 AM

 

Originally published by Xconomy, written by Jeff Buchanan.

Scanalytics, a Milwaukee-based developer of Internet-connected floor mats and complementary software that helps customers track foot traffic and other activity in physical spaces, says it has begun working with the Silicon Valley tech giant Cisco Systems to integrate some of the two companies’ products.

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Topics: Company News, Product News, Industry News, Technology

Does Social Proofing Impact Your Trade Show Exhibit Performance?

Posted by Seth Haines on 4/24/17 3:02 PM

For attendees, trade shows can be an overwhelming experience as the sheer amount of exhibitors puts constant pressures on attendees to make decisions. Which booth should I start at? Where should I go next? Is it worth my time to stop by this booth? Given that trade shows force attendees to make these decisions roughly every 10-30 feet, it comes as no surprise that people take mental shortcuts in an attempt to make the best decision on their next direction. 

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Topics: Trade Shows, Exhibit Booths, Psychology, Branding

A Meeting of Two Worlds: Using Digital-Age Technology to Effectively Display History

Posted by Seth Haines on 2/2/17 3:28 PM

As an industry that relies heavily on foot traffic, it comes as no surprise that museums are experimenting with big data to draw in and engage new visitors. A report released by the American Alliance of Museums’ Center for the Future of Museums states that museums should look toward a diverse array of industries to learn how they’re sustaining or even increasing foot traffic amidst this digital-age. Given the significant stake attendance has on their prosperity, staying on top of these industries’ practices are critical to the success of museums and other visitor-serving organizations. 

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Topics: Product News, Industry News, Related Industries, Technology