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Latest news and insights on consumer behavior in the offline world

How to Make Your Retail Experience More Engaging

Posted by Maggie Parker on 9/2/16 12:57 PM

Smart home technology integrates security, entertainment, and environment elements for ease-of-use

In today’s world, people move at a fast pace. They are in and out, constantly on their phones, tablets, or other pieces of technology, not paying attention to all that surrounds them. In order to capture the attention of these preoccupied consumers, it is important to put your best foot forward and use all of your resources in order to better engage customers.

Customer service is a central building block to creating long lasting, on-going, and engaging relationships with customers. From a smile and greeting when they walk through your door to sending them exclusive offers for being part of your social media group, it is important to utilize every avenue to build a relationship between the customers and your brand.

Social media is an important and influential tool to use to engage customers. Using social media, you can create on online community where your customers can ask questions and get immediate responses. They can chat with each other about products they like and don’t like and what is important for them to get from your brand. The bigger the community, the more shares, likes, and conversations about your brand. It has been shown that customers who engage with a brand online report spending 20% to 40% more on that brand. Other things like contests through social media and in store, as well as exclusive offers given to followers draws people to your products and to your stores.

Once customers are in store, it is important to engage with with a wow moment, capturing their attention and welcoming them into the store. In-store tech, such as interactive presentations and videos in the form of kiosks enable customers to have a more memorable and engaging experience in your store. Inviting kiosk videos can introduce customers to new products, items on sale, and allow for bonding around your brand. They can also do things like direct customers in the direction of a product they are looking for is an associate is not available. Other ways to engage customers when they come in include displays that encourage interaction with social media, continuing to expand and engage your online community.

Using floor sensor technology and analytics, you can learn what your customers are most interested in and what path your store flow leads them. Adapting with this data, you can create a floor plan that engages customers with the products and other interactive tech around them. Floor sensors can also send real-time alerts to associates when someone has been waiting in line so they can open another register and help customers during busy times. Associates can also receive real-time alerts if someone has been standing in front of product for a while so the associate can inquire if the customer has questions or need assistance making a decision, creating better customer service experiences.

In the end, the most important part of customer engagement in a retail setting is having outstanding customer service that creates a bond with your customers and using available technology to wow customers with your products and make them want to share their special experience with others.

About Scanalytics

Scanalytics is among the top 10 fastest growing “Internet of Things” companies, measuring human behavior insights through intelligent floor sensors. The SoleSensor platform translates consumer foot traffic into actionable data through a dashboard interface for real-time and historical viewing of trends in physical spaces. Using the floor sensor technology, brands capture and analyze occupancy, traffic patterns and engagement times to increase conversions and improve ROI.

With over 40 million impressions to date, Scanalytics has deployed SoleSensors across the United States, Canada, Mexico, Europe and Southeast Asia. Learn more at: www.scanalyticsinc.com.


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