Industry events and conferences offer some of the best opportunities for businesses to meet and network with one another. According to an article titled: “Seven Reasons Why Traditional Trade Shows Still Matter,” published by Cypress Media Group, they also are great windows for learning and expanding upon previously gained knowledge. The trouble is not enough companies, big or small, are taking advantage of these spectacular resources.
Put in simplest terms, in order to generate sales, people must first know it exists. A cure for a deadly disease is useless if the world doesn’t know about it. The same principle is also true for technology innovations. In order to successfully distribute your product or solution and promote its awareness, it is necessary to start the conversation and show why it’s the best option.
Along with spreading the word about your solution, events are also a great way to get in touch with leaders in the industry. Trade shows and conferences are very targeted, meaning attendees are there to learn more about innovations in their field and develop valuable relationships that support their goals. An in-person conversation goes much farther than an email, and this is where conferences are key.
Scanalytics Co-Founders Matt McCoy and Joe Scanlin are acutely aware of this rule. Since the beginning, the two have worked tirelessly to spread word of the SoleSensor, connecting with as many businesses as possible, both inside and outside the conference atmosphere. Whether it’s planning a trip to Austin, TX to exhibit at South by Southwest Interactive, or showing up in Las Vegas for Collision, McCoy and Scanlin acknowledge that the ability to communicate the importance of their invention to the masses is paramount to success in any trade. They understand that without actively sharing and discussing what they can do for others, it will all be in vain.
It cannot be stressed enough how important industry events are to companies, regardless of size or experience. Whether you are revitalizing old connections from past years or striking the match that will light your wildfire of opportunity, industry events are meant to help spread the flames. Every company in every industry needs to understand the significance of attending these events, for without them, they are lost at sea without a compass.
Scanalytics is among the top 10 fastest growing “Internet of Things” companies, measuring human behavior insights through intelligent floor sensors. The SoleSensor platform translates consumer foot traffic into actionable data through a dashboard interface for real-time and historical viewing of trends in physical spaces. Using the floor sensor technology, brands capture and analyze occupancy, traffic patterns and engagement times to increase conversions and improve ROI.
With over 10 million impressions to date, Scanalytics has deployed SoleSensors across the United States, Canada, Mexico, Europe and Southeast Asia. Learn more at: www.scanalyticsinc.com.