<img class="Nope" src="http://trker1.azalead.com/azalead_tracker/piwik.php?idsite=346&amp;rec=1" style="border:0" alt="">

Blog


Latest news and insights on consumer behavior in the offline world

Smart Building = Smart Business

Posted by Scanalytics Inc. on 3/8/18 10:38 AM

 

What makes a building smart?

 

A smart building can do the same types of things the human brain can do, such as receiving information and processing it to reach a conclusion. 

In the case of a smart building, information is received through sensors and meters connected to the building’s main systems. The information is then processed through software designed to analyze the data and is ultimately used to automate functions such as heating and air-conditioning, energy usage, ventilation, security, and others. Smart buildings have the advantage of increasing the overall efficiency of each of these systems while decreasing the cost and the time that it takes to maintain them.

 
two different kinds of smart buildings

There are those that are designed and built to be smart from the ground up, and existing buildings that are retrofitted with modern technology. New construction offers the ability to build intelligence right into the infrastructure. For example, a new building’s fire suppression system and ventilation system can be installed and automated so that the same vents are used to increase airflow during normal operation and seal off airflow automatically if a fire is detected. Buildings that are designed and built as smart buildings require more up-front capital than traditional buildings, but once in operation they immediately save their owners money by virtue of their efficiency.

 

smart technology

In an existing building, it is common to add smart technology in the form of sensors and controls to equipment that is already in place. A great example is the replacement of a traditional thermostat with one that can be programmed to save on heating costs by increasing and decreasing the temperature based on occupancy recognition. Sophisticated digital control panels can be added to many types of existing equipment to provide this kind of functionality.

Both types of smart buildings require a central building management system (BMS) to analyze, automate and integrate system functions. The BMS consists of software located either on-site or provided by a third-party vendor to process the information coming from the building’s core systems. The information is then used to automate each system to increase its efficiency and monitor its functions so that any faults can be immediately detected and resolved by the building maintenance staff. Compare this to a traditional building in which maintenance is performed via a routine schedule of spot-checks – if a fault occurs it may not be found until the next scheduled maintenance check, whereas a smart building will detect the fault immediately and send an alarm message through the BMS.

 

information to make better decisions

Smart technology gives building owners and operators the information they need to make better decisions and automate processes that would traditionally require the time and attention of an employee. By utilizing the information received through the BMS, the building’s staff can analyze everything from energy usage to equipment functionality from a central location and program the building’s systems to operate with vastly increased efficiency. Increased efficiency results in decreased operational costs and equipment expenditures over the life of the building, saving time and money in the process. Now that’s smart!

 

IoT Intelligence at every step

With the mission of revolutionizing presence detection in physical spaces, Scanalytics Inc. is innovating high-fidelity analytics on consumer engagement and experience. Scanalytics Inc. smart building platform leverages sensor and IoT software solutions to anonymously gather information about how people are interacting within a physical space and converting that information into actionable data for companies to optimize their operations.

This valuable business intelligence allows companies to increase efficiency and improve operations. 

Scanalytics SoleSensor is an intelligent floor sensor that anonoymously tracks every step a customer or visitor takes. This data is processed in the cloud and sent to end users via data dashboards for analysis. Smart gateways powered by Intel® technology provide edge analysis that leads to real-time insights and alerts.

 

Learn how your company can achieve compelling returns when you measure, analyze and make informed decisions. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you.

 

Read More

Topics: Technology, Industry News, Product News, ROI, Business Intelligence, Data Analytics, Predictive Behavior Analysis, solesensor, presence detection, occupancy recognition, smart building, automated systems

Supercharge Your Exhibit

Posted by Scanalytics Inc. on 3/6/18 9:35 AM

 

TURN TRADESHOW EXHIBITS INTO SMART EXHIBITS
take advantage of analytics to better understand attendee behavior

 

Events continue to generate the highest ROI for marketing 

With the growing emphasis on experience marketing, business intelligence on visitor behavior is a key differentiator in increasing ROI. Exhibitors prove and improve tradeshow ROI by measuring how many attendees a booth attracts and the quality of engagements at each event. 

 Create experiential environments. Bring booths to life by activating products, displays and lights to engage attendees in real time. 

 Improve exhibit floor plan. Maximize each square foot of space by simply measuring how attendees navigate  through and interact with an exhibit. 

 Optimize event marketing impact. Supercharge your event strategy by discovering which tradeshows, promotions and featured products perform best. 

A study by the Center for Exhibition Industry Research uncovered that 77 percent of trade show attendees are potential clients and 82 percent of attendees have buying authority in their company.

Compare event-to-event peformance. Identify where to allocate marketing dollars based on which events provide the best ROI. 

Optimize booth floor plan. Pinpoint bottlenecks or underutilized areas to redirect traffic and increase ROI per square foot.  

• Activate demos and displays. Trigger displays to activate the moment an attendee approaches to enhance booth engagement and experience. 

 

Real-time detailed reports

Real-time traffic tracking, including dwell time tracking in front of key areas and displays, provides insight into directionality and traffic flow within a given space. This data provides the foundation for improving exhibit layout and enhancing customer experience, giving businesses a data analytics advantage to implement data-driven decisions to deliver ROI. 

Scanalytics Inc. SoleSensor is the leading technology delivering high-fidelity analytics on consumer engagement and experience. Scanalytics Inc. platform leverages sensor and IoT software solutions to anonymously gather information about how people are interacting within a physical space and converting that information into actionable data for companies to optimize their operations.

Learn how you can maximize your next exhibit with advanced analytics. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you. 

 

 

 

Read More

Topics: Trade Shows, Exhibit Booths, Technology, Industry News, Product News, ROI, Business Intelligence, Data Analytics, Predictive Behavior Analysis, Every Soul, solesensor

The Business Value of Understanding Customer Flow

Posted by Scanalytics Inc. on 2/26/18 6:21 AM

 

Every sole has a story to tell. 
Understand your physical space in ways never before imaginable with unparalleled insights using anonymously aggregated data from footsteps. 

Analyzing foot traffic delivers business insights. 

Every footstep in and through your business and exhibit spaces provides valuable analytic data about customer flow. 

What's the business value in understanding customer flow? 

• Improve business results by optimizing floor plans, increasing conversion rate, improving inventory management and understanding foot traffic. 

Reduce expenses by improving staff scheduling, store layout and energy usage. 

• Improve customer engagement by reducing wait times, interactive displays and triggering digital signage based   on traffic flow

Real-time traffic tracking, including dwell time tracking in front of key areas and displays, provides insight into directionality and traffic flow within a given space. This data provides the foundation for improving operations and enhancing customer experience, giving businesses a data analytics advantage to implement data-driven decisions to deliver ROI. 

IoT Intelligence at every step

With the mission of revolutionizing presence detection in physical spaces, Scanalytics Inc. is innovating high-fidelity analytics on consumer engagement and experience. Scanalytics Inc. smart building platform leverages sensor and IoT software solutions to anonymously gather information about how people are interacting within a physical space and converting that information into actionable data for companies to optimize their operations.

This valuable business intelligence allows companies to increase efficiency and improve operations. 

Scanalytics SoleSensor is an intelligent floor sensor that anonoymously tracks every step a customer or visitor takes. This data is processed in the cloud and sent to end users via data dashboards for analysis. Smart gateways powered by Intel® technology provide edge analysis that leads to real-time insights and alerts.

 

 Learn how your company can achieve compelling returns when you measure, analyze and make informed decisions. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you. 

 

Read More

Topics: Trade Shows, Exhibit Booths, Technology, Industry News, Product News, ROI, Business Intelligence, Data Analytics, Predictive Behavior Analysis, Every Soul, solesensor

Detailed Analytics of Customer Flow 

Posted by Jason Prigge on 2/2/18 1:31 PM

 Heat Map.png

Smart Floors Deliver Detailed Analytics of Customer Flow in a Business Space

Data-driven decision-making delivers ROI

According to McKinsey & Company, data analytics has the potential to increase net retailer margins by as much as 60%. 

Brick-and-mortar businesses—from retailers to event venues, healthcare facilities, hotels, and commercial spaces—can derive significant advantages from gathering and analyzing data about consumer behavior patterns and the customer journey. 

Analyzing foot traffic delivers business insights

Understanding foot traffic is one of the most valuable insights for any brick-and-mortar retailer, event exhibitor, building manager, or other business that interacts with customers in a physical space. Tracking customer movement within a pyhsical space to develop detailed heat maps provides visibility into the experiences your customers are having. Armed with accurate insights about the customer experience, businesses can optimize every aspect of their operations. 

For example, a detailed analysis of foot traffic can help a retailer understand whether their displays are working to increase sales. Foot traffic analysis can inform the business owner which products receive the most attention in order to optimize placement. For exhibitors at trade shows, analyzing foot traffic can reveal whether their messages are connecting with visitors. Analytics can help businesses understand wait times to optimize staff schedules and help building managers maximize energy efficiency.

IoT Intelligence at every step

Scanalytics SoleSensor is an intelligent floor sensor that anonoymously tracks every step a customer or visitor takes. This data is processed in the cloud and sent to end users via data dashboards for analysis. Smart gateways powered by Intel® technology provide edge analysis that leads to real-time insights and alerts.

 

Intel.png

 

Learn how your company can achieve compelling returns when you measure, analyze and make informed decisions. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you. 

Read More

Floor sensors rise as retail data source

Posted by Jason Prigge on 1/29/18 9:54 AM

 IMG_CF7F6BEB237C-1-1.jpeg

Measure. Analyze. Make Informed Decisions. 

Scanalytics Inc. was recently featured across national media for its innovative floor sensors that anonymously read a customer’s unique foot impressions and track that person’s entrances, exits, engagements and dwell time within retail, commercial and event spaces. Based on data collected over time, the floor sensors provide a retailer with valuable insight that can be applied to making informed decisions about store layout, staffing and promotions. The sensors can also be used in office buildings to optimize resources and reduce energy costs, to maximize tradeshow ROI, and in nursing homes to alert staff when residents step out of bed. 

In the case of brick-and-mortar stores, they are actively undertaking measures to better understand consumer habits in an effort to offset the impact of online retailers. 

Wheel and Sprocket (Wisconsin-based bicycle retailer) employs SoleSensors at store entrances to determine the number of customers entering each of its eight stores to help schedule staff. “That’s our biggest variable expense,” said co-owner Noel Kegel. “That sort of makes or breaks our profitability.” Additional data colleciton options he would like to implement in the future include measuring where customers spend most of their time and what products are popular. 

Learn how your company can win with data-based decisions. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you. You’ll understand why Scanalytics Inc. was featured in the news. 

Read More

Visualizing the World Accurately

Posted by Jason Prigge on 1/10/18 6:14 PM

 bigstock-Bags-4113941.jpg

Applying spatial intelligence to visualizing the interior world more accurately allows you to understand your physical space in ways never before imaginable. Technology that measures the key metrics of spatial navigation and path integration of building occupants provides deep insight into predictive behavior analytics and occupancy recognition. 

 

When applied, this valuable data allows the managers of physical environments to more fully understand their spaces by unlocking insights into under-used assets and opportunities for maximizing square footage layout. The knowledge gained by objectively and anonymously measuring people, how they move through spaces and what they do in the spaces they occupy can be leveraged to make more-informed business decisions and provide better customer experiences.

 

In addition to revealing insights about movements, paths, engagements and general use, in the future, cutting-edge floor sensing technology will be applied to spatial enablement to reduce energy use in commercial buildings, thereby contributing to significantly improving energy efficiency by algorithmically broadcasting collected data to issue setbacks to heating, ventilation, air conditioning (HVAC), and lighting systems.

 

Are you ready to learn more about how this leading technology can help you more accurately visualize the usage of your space and increase your ROI? As a leader in spatial science, Scanalytics Inc. measures human motion trajectories to better understand journeys within and through spaces in an effort to create intelligent interior environments.

 

Let’s talk today. Book a 15-minute call at a time convenient to you. You’ll understand why Scanalytics Inc. was recognized by Cisco as the provider of the Best Smart Building Technology at Viva Technology in Paris, France.

 Learn how your company can more accurately visualize the usage of your space and increase your ROI.

Story to Tell Listening-2.jpg 

Read More

Maximizing Presence Detection in Retail Environments

Posted by Jason Prigge on 12/21/17 1:46 PM

 

Read More

Driven by Foxconn, Investments in Wisconsin Tech Industry to Mark a New Era for Wisconsin Startups

Posted by Cierra Wills on 8/7/17 10:05 AM

MILWAUKEE- Foxconn has recently announced that it will be opening a $10 billion technology plant in Wisconsin, ultimately solidifying Wisconsin as a premier state of the emerging midwestern tech-hub, dubbed the “Silicon Prairie.” Due to the multi-billion dollar investment into Wisconsin’s technology industry, tech startups within the state are now in a position to grow to unprecedented levels. One such startup company, Scanalytics Inc., who recently garnered international acclaim as it was recognized by Cisco as the producer of the best Smart Building technology, at Viva Technology 2017 in Paris, France. Given Scanalytics’ recent successes and investments that Foxconn will bring to the Wisconsin technology industry, Scanalytics’ future looks peerlessly promising.

Read More

Topics: Company News, Industry News, Related Industries, Technology

What's the Big Deal with Big Data?

Posted by Seth Haines on 7/5/17 11:37 AM

 

Over the last few years, the term “big data” has garnered an ambience of mystique. Although sources of media have taken a liking to the term, the multitude of ways it has been used has given “big data” an ambiguous definition. As a result of this, it comes as no surprise that people have obtained both a sense of confusion and an ambivalent understanding of big data and its actual meaning. With this said, the question inevitably arises of “So what actually is big data?"

Read More

Topics: Exhibit Booths, Technology, Trade Shows

Scanalytics to Collaborate with Cisco After Winning IoT Competition

Posted by Seth Haines on 6/29/17 11:04 AM

 

Originally published by Xconomy, written by Jeff Buchanan.

Scanalytics, a Milwaukee-based developer of Internet-connected floor mats and complementary software that helps customers track foot traffic and other activity in physical spaces, says it has begun working with the Silicon Valley tech giant Cisco Systems to integrate some of the two companies’ products.

Read More

Topics: Company News, Industry News, Product News, Technology