South by Southwest Interactive, a branch of the larger South by Southwest (SXSW) event, opened its doors last week to thousands of entrepreneurs, business executives, and technology enthusiasts in Austin, TX. Scanalytics was one of many technology companies who set up shop at the trade show with the goal of gaining exposure and networking with industry professionals.
Scanalytics showcased the SoleSensor, an intelligent floor sensor that monitors foot traffic and behavior in physical spaces, which was received with heavy enthusiasm and curiosity. The booth space was entirely gridded with SoleSensors, offering any visitors the opportunity to interact and understand the SoleSensors technology. “The trade show was a great success,” says Matt McCoy, Co-Founder and COO at Scanalytics who assisted at the trade show. “Our aim was to get our name out there and help others understand the value of what we do, and I feel that we have accomplished that.”
During the show, Scanalytics had many great opportunities to speak about its innovative technology. SXSW partnered with multiple companies and organizations to optimize the social and networking activities for attendees. One such event was the SXSW Rock The Smart Home Party, an event that attracted over 200 industry professionals. Scanalytics team members enjoyed drinks and food while chatting about recent technology trends and mingling with other professionals.
Scanalytics partner Microsoft also got in on the action, hosting their seventh annual Startup Meatup BBQ at TenOAK Bourbon House & Lounge. The event was a hotspot for startups and major companies alike. Scanalytics team members connected with several professionals and met with partner Microsoft Ventures.
SXSW Interactive is one of the major technology events of the year, offering live sessions, panels, and networking opportunities. More importantly, the trade show’s various networking events are a great source of accomplishment for all who attended. Scanalytics saw great success at the show and networking events, making friends and forming critical business relationships and looks forward to many more winning events to come.