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Latest news and insights on consumer behavior in the offline world

Scanalytics Featured as a Top 11 IoT Company in Wrike

Posted by Rolando Kahn on 12/29/15 4:20 PM

Scanalytics was recently listed among 11 startups and enterprise companies diving into the Internet of Things (IoT) industry. Wrike, a project management platform and creator of the list, predicted the companies will do great things and should be watched closely over the next year.Scanalytics was highlighted as a Big Data platform for effectively understanding customer behavior through foot traffic in physical spaces. The article references how the IoT market will grow exponentially in size and by 2019 will be larger than smartphone, PC, tablet, connected car and wearable markets combined.

 

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Topics: Company News, About Us, Industry News, Technology

IoT Hardware Hackathon with Scanalytics

Posted by KristiMKE on 7/3/14 7:21 AM

With the recent launch of our REFLEX platform, we thought we’d have a little fun this fall and throw the town a Hardware Hackathon to test out new “triggering” applications for the Internet of Things (IoT). As an advantageous startup, most of our team members have participated or contributed to a hackathon in the past, so we put our heads together and mapped out a solid weekend of hacking over September 12th-14th in Milwaukee, WI.

A little background on the host, Scanalytics provides consumer insights to businesses through proprietary floor sensors that analyze foot traffic to identify patterns and trends in behaviors. Our intelligent mat can understand how many people are coming in and out of a room, what their paths look like or how long it takes them to approach a product, among many other valuable insights. To keep the innovation moving forward, we opened up our API to allow integration with existing people-counting technologies to help complement and engage within the industry. After experiencing early success in this experiment, we started connecting anything and everything that collects information to the platform to enable “smart” interactivity.

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Topics: Company News, Product News, About Us, Industry News, Inspiration, Technology

Startup Sales: Surpass Expectations For Less

Posted by Matt McCoy on 4/17/14 3:18 AM

Any entrepreneur, in any room, would be the first to stand up and proclaim to you the importance of solid business relationships. The foundation of all startups and corporations alike is the trust built between businesses and its consumers.

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Topics: Sales News, About Us, Industry News, Employee News, Inspiration

Interactive Exhibits: Engaging with Trade Show Traffic

Posted by KristiMKE on 4/16/14 6:36 AM

 

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Topics: Product News, About Us, Industry News, Related Industries, Inspiration, Technology

Retail Entrances: What's Happening at the Door

Posted by KristiMKE on 4/11/14 5:38 AM


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Topics: Company News, Product News, About Us, Industry News, Related Industries, Technology

Useful Data vs. Big Data

Posted by David Webber on 12/20/13 9:56 AM

4.1 zettabytes. That’s the amount of data generated worldwide since January 1, 2013, according to the IDC (http://www.emc.com/leadership/digital-universe/index.htm). To put that number in perspective, that’s 4.1 billion terabytes, enough for every human in the world (all 7.1 billion of us) to have a typical hard-drive (500 GB) full to the brim with data. It’s no wonder that “Big Data” has been trending on Google since 2011.

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Topics: About Us, Inspiration