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Latest news and insights on consumer behavior in the offline world

Psychology of Colors: The Trade Show Floor

Posted by Paul McPeake on 12/15/16 2:12 PM

Within trade shows environments, attendees are presented with a multitude of different products, and exhibitors only have seven seconds; to instill a positive sentiment of their brand within this exposure. The brevity in which attendees generate their perceptions of brands places a great importance on the color scheme a company chooses for their exhibit. Many psychologists believe that colors can evoke a variety of different emotions in the “eye of the beholder”. The ways in which a company’s exhibit color scheme affects attendees can greatly impact the success of that brand at the show.

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Topics: Industry News, Trade Shows, Psychology, Branding, Colors