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Latest news and insights on consumer behavior in the offline world

Improvment and Scanalytics: Automating The Manufacturing Sector

Posted by Rolando Kahn on 6/15/15 10:50 AM

Brainstorming was a key ingredient at Launch MilwaukeeIf you were to walk into the newly renovated Pritzlaff Building (recently dubbed Ward 4) in downtown Milwaukee on the weekend of June 5, you would have stumbled upon a truly inspirational site. Hackers, coders, hardware specialists, entrepreneurs, and graphic designers came together over the weekend to put their minds to the test at Launch Milwaukee’s 54-hour Hardware Hackathon. Attendees pitched their hardware or software ideas to a group of eager individuals, formed teams, and immediately began working.

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Topics: Company News

Hackathons: Creativity Through Technology

Posted by Rolando Kahn on 6/2/15 2:06 PM

bigstock--D-Printing-Conference-At-Robo-62424176Hackathons continue to grow in popularity with unsurprising speed. Mainly known for creating new ideas in a matter of days, they allow students and professionals alike to plunge headfirst into projects without any constraints. Being off the leash means computer programmers, hardware and software developers, designers, and entrepreneurs have 100% free reign over what they create and how to develop it.

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Topics: Company News, Industry News, Technology

Scanalytics Challenge at Launch Milwaukee Weekend

Posted by Rolando Kahn on 5/13/15 8:19 AM

Scanalytics has partnered with Launch Milwaukee to propose a challenge which will be held during Launch Milwaukee Weekend. The Scanalytics Challenge is an opportunity for participants to create an innovative experience in a physical application using the SoleSensor, an intelligent floor sensor that captures analytics on footsteps and activates “triggered” actions through the SDK platform. Those who participate will have the opportunity to become a solution in the Scanalytics Marketplace, and the first place winner will be the featured solution at our next trade show exhibit. Each time a client selects your integration, Scanalytics pays you a royalty for the service, including revenue on recurring subscription cycles.

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Topics: Company News, Industry News, Technology

Visit Scanalytics at Collision in Las Vegas May 5-6

Posted by Rolando Kahn on 4/22/15 1:08 PM

Collision, a leading US technology conference and sister conference of the European tech conference Web Summit, will be held May 5th and 6th in Las Vegas, NV. Collision brings together some of the world’s latest and greatest technology startups, industry leaders, and business professionals. The conference aims to be a meeting place for any entrepreneur building the company of tomorrow, as well as servicing the major companies of today.

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Topics: Company News

Scanalytics Takes Big Steps at SXSW Interactive

Posted by Rolando Kahn on 3/25/15 1:58 PM

South by Southwest Interactive, a branch of the larger South by Southwest (SXSW) event, opened its doors last week to thousands of entrepreneurs, business executives, and technology enthusiasts in Austin, TX. Scanalytics was one of many technology companies who set up shop at the trade show with the goal of gaining exposure and networking with industry professionals.

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Topics: Company News, Industry News

News Release | Scanalytics Showcases Intelligent Floor Sensors at SXSW 2015 Trade Show

Posted by Rolando Kahn on 3/17/15 12:38 PM

Scanalytics Inc., headquartered in Milwaukee, WI, is exhibiting at the 22nd South by Southwest (SXSW) Interactive Festival, an internationally-recognized conference dedicated to new and innovative technologies, held March 13-17, 2015 in Austin, TX.

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Topics: Company News

Why Buy? The Purchasing Journey

Posted by Rolando Kahn on 3/11/15 12:56 PM

A customer’s excursion through a store is almost never on a whim. Practically all customers in every store are there for one reason: they need something. Whether it’s a set of headphones or new pair of socks, consumers are driven by their need for a certain product or service. Most consumer goods industries have a physical presence which plays a major role in the purchasing journey, and now, even with the increasing popularity of online shopping, the purchase process remains remarkably the same. Although it may seem like a simple process, buying a product is no quick decision. 

So what is the purchasing journey? How can customers use this process to become a more informed buyer? The answer is surprisingly simple.

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Topics: Company News, Industry News, Technology

IoT Hardware Hackathon with Scanalytics

Posted by KristiMKE on 7/3/14 7:21 AM

With the recent launch of our REFLEX platform, we thought we’d have a little fun this fall and throw the town a Hardware Hackathon to test out new “triggering” applications for the Internet of Things (IoT). As an advantageous startup, most of our team members have participated or contributed to a hackathon in the past, so we put our heads together and mapped out a solid weekend of hacking over September 12th-14th in Milwaukee, WI.

A little background on the host, Scanalytics provides consumer insights to businesses through proprietary floor sensors that analyze foot traffic to identify patterns and trends in behaviors. Our intelligent mat can understand how many people are coming in and out of a room, what their paths look like or how long it takes them to approach a product, among many other valuable insights. To keep the innovation moving forward, we opened up our API to allow integration with existing people-counting technologies to help complement and engage within the industry. After experiencing early success in this experiment, we started connecting anything and everything that collects information to the platform to enable “smart” interactivity.

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Topics: Company News, Product News, About Us, Industry News, Inspiration, Technology

Retail Entrances: What's Happening at the Door

Posted by KristiMKE on 4/11/14 5:38 AM

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Topics: Company News, Product News, About Us, Industry News, Related Industries, Technology

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