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Latest news and insights on consumer behavior in the offline world

Technology is Revolutionizing Tradeshows

Posted by Scanalytics Inc. on 3/28/18 10:39 AM

 

Giving Organizers and Exhibitors the Tools to Interact on a much more Personal Level with Attendees

 

TRADESHOWS must compete with the rise of  digital marketing platforms

Trade show technology has evolved quickly from the historical trade show exhibition model (which remained unchanged throughout most of the 20th century). The current format leverages internet-based technologies. Trade show and exhibition professionals are mobilizing to take advantage of the new technological capabilities available to them in order to compete with the rise of social-based digital marketing platforms.

 
THE POWER OF DATA COLLECTION TOOLS

Historically, trade shows and exhibitions collected very little data from attendees. The technology to do so effectively just did not exist. Currently, advanced technology makes it possible for exhibition organizers to gather information about trade show attendees by using data-collection tools to mine specific information and insights. This information is then used to formulate strategies for increasing an exhibitor’s return on investment. For example, sensors that track attendee movements at an event provide valuable analytic insight into paths, engagements and dwell times. The insights gleaned from technology provide a  detailed overall picture of attendee behavior.

 

EMBRACING TECHNOLOGY SOLUTIONS TO INCREASE ROI

Technology is in the process of revolutionizing all aspects of the trade show and exhibition community by giving organizers and exhibitors the tools to interact on a much more personal level with individual attendees, thus putting them in a position to learn far more about their customers than was previously possible. Embracing new technology requires flexibility as current practices catch up to the evolution of the exhibition experience itself.

 

IoT intelligence at every step

Scanalytics SoleSensor is an intelligent floor sensor that tracks the steps of tradeshow attendees. This data is processed in the cloud and sent to end-users via data dashboards for analysis. Smart gateways powered by Intel® technology provide edge analysis that leads to real-time insights and alerts.

 

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Topics: Product News, Industry News, Technology, Data Analytics, Predictive Behavior Analysis, ROI, Business Intelligence, solesensor, presence detection, automated systems, dynamic data, tradeshow, event analytics