<img class="Nope" src="http://trker1.azalead.com/azalead_tracker/piwik.php?idsite=346&amp;rec=1" style="border:0" alt="">

Blog


Latest news and insights on consumer behavior in the offline world

Supercharge Your Exhibit

Posted by Scanalytics Inc. on 3/6/18 9:35 AM

 

TURN TRADESHOW EXHIBITS INTO SMART EXHIBITS
take advantage of analytics to better understand attendee behavior

 

Events continue to generate the highest ROI for marketing 

With the growing emphasis on experience marketing, business intelligence on visitor behavior is a key differentiator in increasing ROI. Exhibitors prove and improve tradeshow ROI by measuring how many attendees a booth attracts and the quality of engagements at each event. 

 Create experiential environments. Bring booths to life by activating products, displays and lights to engage attendees in real time. 

 Improve exhibit floor plan. Maximize each square foot of space by simply measuring how attendees navigate  through and interact with an exhibit. 

 Optimize event marketing impact. Supercharge your event strategy by discovering which tradeshows, promotions and featured products perform best. 

A study by the Center for Exhibition Industry Research uncovered that 77 percent of trade show attendees are potential clients and 82 percent of attendees have buying authority in their company.

Compare event-to-event peformance. Identify where to allocate marketing dollars based on which events provide the best ROI. 

Optimize booth floor plan. Pinpoint bottlenecks or underutilized areas to redirect traffic and increase ROI per square foot.  

• Activate demos and displays. Trigger displays to activate the moment an attendee approaches to enhance booth engagement and experience. 

 

Real-time detailed reports

Real-time traffic tracking, including dwell time tracking in front of key areas and displays, provides insight into directionality and traffic flow within a given space. This data provides the foundation for improving exhibit layout and enhancing customer experience, giving businesses a data analytics advantage to implement data-driven decisions to deliver ROI. 

Scanalytics Inc. SoleSensor is the leading technology delivering high-fidelity analytics on consumer engagement and experience. Scanalytics Inc. platform leverages sensor and IoT software solutions to anonymously gather information about how people are interacting within a physical space and converting that information into actionable data for companies to optimize their operations.

Learn how you can maximize your next exhibit with advanced analytics. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you. 

 

 

 

Read More

Topics: Product News, Industry News, Technology, Trade Shows, Exhibit Booths, Data Analytics, Predictive Behavior Analysis, Every Soul, ROI, Business Intelligence, solesensor

The Business Value of Understanding Customer Flow

Posted by Scanalytics Inc. on 2/26/18 6:21 AM

 

Every sole has a story to tell. 
Understand your physical space in ways never before imaginable with unparalleled insights using anonymously aggregated data from footsteps. 

Analyzing foot traffic delivers business insights. 

Every footstep in and through your business and exhibit spaces provides valuable analytic data about customer flow. 

What's the business value in understanding customer flow? 

• Improve business results by optimizing floor plans, increasing conversion rate, improving inventory management and understanding foot traffic. 

Reduce expenses by improving staff scheduling, store layout and energy usage. 

• Improve customer engagement by reducing wait times, interactive displays and triggering digital signage based   on traffic flow

Real-time traffic tracking, including dwell time tracking in front of key areas and displays, provides insight into directionality and traffic flow within a given space. This data provides the foundation for improving operations and enhancing customer experience, giving businesses a data analytics advantage to implement data-driven decisions to deliver ROI. 

IoT Intelligence at every step

With the mission of revolutionizing presence detection in physical spaces, Scanalytics Inc. is innovating high-fidelity analytics on consumer engagement and experience. Scanalytics Inc. smart building platform leverages sensor and IoT software solutions to anonymously gather information about how people are interacting within a physical space and converting that information into actionable data for companies to optimize their operations.

This valuable business intelligence allows companies to increase efficiency and improve operations. 

Scanalytics SoleSensor is an intelligent floor sensor that anonoymously tracks every step a customer or visitor takes. This data is processed in the cloud and sent to end users via data dashboards for analysis. Smart gateways powered by Intel® technology provide edge analysis that leads to real-time insights and alerts.

 

 Learn how your company can achieve compelling returns when you measure, analyze and make informed decisions. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you. 

 

Read More

Topics: Product News, Industry News, Technology, Trade Shows, Exhibit Booths, Data Analytics, Predictive Behavior Analysis, Every Soul, ROI, Business Intelligence, solesensor