<img class="Nope" src="http://trker1.azalead.com/azalead_tracker/piwik.php?idsite=346&amp;rec=1" style="border:0" alt="">

Blog


Latest news and insights on consumer behavior in the offline world

Does Social Proofing Impact Your Trade Show Exhibit Performance?

Posted by Seth Haines on 4/24/17 3:02 PM

For attendees, trade shows can be an overwhelming experience as the sheer amount of exhibitors puts constant pressures on attendees to make decisions. Which booth should I start at? Where should I go next? Is it worth my time to stop by this booth? Given that trade shows force attendees to make these decisions roughly every 10-30 feet, it comes as no surprise that people take mental shortcuts in an attempt to make the best decision on their next direction. 

Read More

Topics: Trade Shows, Exhibit Booths, Psychology, Branding

Steal the Show: 3 Tips for Maximizing Your Trade Show Exhibit

Posted by Jason Trovela on 3/27/17 1:37 PM

 

Trade shows are an excellent investment for increasing brand awareness and generating leads for your business. Even if you’re not on the main stage, it doesn’t mean you can’t be the one to steal the show. In order to grab the attention of passing attendees, your booth should be eye-catching, entertaining, and informative. Follow these tips to maximize the ROI of your next show.

Read More

Topics: Trade Shows, Exhibit Booths

6 Different Display Types at Trade Shows

Posted by Paul McPeake on 11/17/16 4:22 PM

Trade shows are an essential aspect of a healthy marketing strategy as they present the opportunity for your business to develop and expand relationships through face-to-face marketing. The brand exposure generated from exhibiting at an expo not only introduces you to consumers, but to the experts in your industry. However, when it comes to capturing someone’s attention, there’s no space more competitive than the exhibit hall at a convention.

Read More

Topics: Technology, Trade Shows, Exhibit Booths

How Different Booth Types can Improve Trade Show Performance

Posted by Paul McPeake on 10/13/16 5:50 PM

People are often seen moving throughout the public in a very subconscious way. So in a trade show, people may wander into your booth and stay to learn about the solution, but may not realize why they were lured into your exhibit space in the first place. One of the ways that people try to take advantage of these subconscious decisions is through the location and style of the booth they’re exhibiting.

When analyzing the success or failure of a trade show, you must determine whether the ROI (Return on Investment) is a number great enough to consider that investment a net positive.

Read More

Topics: Industry News, Trade Shows, Exhibit Booths