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Latest news and insights on consumer behavior in the offline world

Driven by Foxconn, Investments in Wisconsin Tech Industry to Mark a New Era for Wisconsin Startups

Posted by Cierra Wills on 8/7/17 10:05 AM

MILWAUKEE- Foxconn has recently announced that it will be opening a $10 billion technology plant in Wisconsin, ultimately solidifying Wisconsin as a premier state of the emerging midwestern tech-hub, dubbed the “Silicon Prairie.” Due to the multi-billion dollar investment into Wisconsin’s technology industry, tech startups within the state are now in a position to grow to unprecedented levels. One such startup company, Scanalytics Inc., who recently garnered international acclaim as it was recognized by Cisco as the producer of the best Smart Building technology, at Viva Technology 2017 in Paris, France. Given Scanalytics’ recent successes and investments that Foxconn will bring to the Wisconsin technology industry, Scanalytics’ future looks peerlessly promising.

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Topics: Company News, Industry News, Related Industries, Technology

Scanalytics to Collaborate with Cisco After Winning IoT Competition

Posted by Seth Haines on 6/29/17 11:04 AM

 

Originally published by Xconomy, written by Jeff Buchanan.

Scanalytics, a Milwaukee-based developer of Internet-connected floor mats and complementary software that helps customers track foot traffic and other activity in physical spaces, says it has begun working with the Silicon Valley tech giant Cisco Systems to integrate some of the two companies’ products.

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Topics: Company News, Product News, Industry News, Technology

A Meeting of Two Worlds: Using Digital-Age Technology to Effectively Display History

Posted by Seth Haines on 2/2/17 3:28 PM

As an industry that relies heavily on foot traffic, it comes as no surprise that museums are experimenting with big data to draw in and engage new visitors. A report released by the American Alliance of Museums’ Center for the Future of Museums states that museums should look toward a diverse array of industries to learn how they’re sustaining or even increasing foot traffic amidst this digital-age. Given the significant stake attendance has on their prosperity, staying on top of these industries’ practices are critical to the success of museums and other visitor-serving organizations. 

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Topics: Product News, Industry News, Related Industries, Technology

Psychology of Colors: The Trade Show Floor

Posted by Paul McPeake on 12/15/16 2:12 PM

Within trade shows environments, attendees are presented with a multitude of different products, and exhibitors only have seven seconds; to instill a positive sentiment of their brand within this exposure. The brevity in which attendees generate their perceptions of brands places a great importance on the color scheme a company chooses for their exhibit. Many psychologists believe that colors can evoke a variety of different emotions in the “eye of the beholder”. The ways in which a company’s exhibit color scheme affects attendees can greatly impact the success of that brand at the show.

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Topics: Industry News, Trade Shows, Psychology, Branding, Colors

3 Ways to Optimize Exhibitor Value

Posted by Maggie Parker on 12/2/16 1:12 PM

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Topics: Industry News, Related Industries, Inspiration, Trade Shows

5 Digital Marketing Tactics for Event Organizers

Posted by Maggie Parker on 11/18/16 12:49 PM

As more and more people are connecting through social media and online forums, events are creating new, interactive and immersive ways to develop relationships with their industries through digital marketing. Digital marketing enables business and consumers to connect in an informal and memorable way that inspires interest and develops loyalty with a brand. An amazing 74% of consumers said they were more likely to buy a product after interacting with it through a digitally branded experience, found by EventTrack in study earlier this year.

 

With ROI driving the success of your event, it’s crucial to develop and deliver a digital marketing strategy that drives foot traffic to your sponsors and exhibitors. Here are a few affordable and effective digital marketing ideas for event organizers to boost the value of their shows:

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Topics: Industry News, Related Industries, Inspiration, Trade Shows

The Best Way to Increase Booth Renewal

Posted by Maggie Parker on 11/14/16 11:16 AM

 

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Topics: Industry News, Related Industries, Inspiration, Trade Shows

3 Tips to Secure Exhibitors at Your Event

Posted by Maggie Parker on 11/11/16 11:48 AM

The key to planning a successful trade show expo is securing the right exhibitors for your event. However, finding these exhibitors can be overwhelming and difficult, especially with so many events to compete with. Here are three tips to attract and book the best exhibitors for your event:

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Topics: Industry News, Related Industries, Inspiration, Trade Shows

How People Counting Can Benefit Your Building

Posted by Maggie Parker on 10/31/16 11:35 AM

This article was originally published on automatedbuildings.com. You can view the original article here

People counting technologies are relatively established in the era of smart locations and buildings. While people counting seems rather self-explanatory, these technologies includes floor sensors, video counters, beam counters, mobile and WiFi tracking, and as well as thermal tracking technologies, and are used by a number of different industries to determine how people visit and interact within physical spaces. Their general perception is most widely connected with retail stores calculating sale conversions. However, these technologies are capable of so much more than what their name entails.

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Topics: Industry News, Related Industries, Technology

4 Ways to Improve the Exhibitor Experience

Posted by Maggie Parker on 10/28/16 2:40 PM

As an event organizer, the most important thing you can to do to increase revenue from your events is to make sure that exhibitors take home value from your event. This starts with a positive experience for both exhibitors and attendees so they are attentive to building relationships from the trade show. It has been statistically proven that 80% of future revenue will come from existing customers and that 70% of customers leave because of poor customer service. Building relationships and value with exhibitors is essential to their continuous support and participation. In order to create the best exhibitor experience possible, here are 4 things to focus on when planning your next event:

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Topics: Industry News, Related Industries, Inspiration, Trade Shows