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Latest news and insights on consumer behavior in the offline world

How Different Booth Types can Improve Trade Show Performance

Posted by Paul McPeake on 10/13/16 5:50 PM

People are often seen moving throughout the public in a very subconscious way. So in a trade show, people may wander into your booth and stay to learn about the solution, but may not realize why they were lured into your exhibit space in the first place. One of the ways that people try to take advantage of these subconscious decisions is through the location and style of the booth they’re exhibiting.

When analyzing the success or failure of a trade show, you must determine whether the ROI (Return on Investment) is a number great enough to consider that investment a net positive.

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Topics: Industry News, Trade Shows, Exhibit Booths

4 Simple Trade Show Technologies to Increase Attendee Engagement

Posted by Maggie Parker on 10/13/16 9:24 AM

Trade shows have been on the rise the past few years, growing 2.4% in 2016, with predicted accelerated growth in 2017 and 2018.  As more and more businesses start exhibiting at trade shows, it's important to arm booth with the right technology, not only to generate leads, but to engage your audience and create a more memorable experience for attendees. Nowadays, trade show exhibitors use some type of  technology, evening out the playing field between enterprise brands and small to medium-sized businesses. Therefore, it's important to invest in of the right expo technology to have a positive ROI on the show and for your company to stay in the race. 

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Topics: Industry News, Related Industries, Inspiration, Technology

4 Ways Exhibiting at Trade Shows Increases Success in Any Industry

Posted by Maggie Parker on 9/29/16 11:35 AM

The biggest problem that companies encounter when deciding whether or not to participate in a trade show is the high price tag. Exhibiting at a trade show takes time and money to prepare the exhibit, train staff, and then transporting the exhibit and staff to the location. However, don't let this scare you away. Exhibiting at a trade show is much more valuable that the hassle it seems to be. Not only will you create an opportunity to close deals and meet new prospective leads, but it can also be a valuable learning experience for your company.  

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Topics: Industry News, Related Industries

5 Metrics to Improve Trade Show ROI

Posted by Maggie Parker on 9/21/16 5:43 PM

When participating in trade shows, it's important to predict your ROI in order to gauge which events best fit your company's goals as well as hit your target audience. Often this turns into a guessing game done through trial and error. You could survey attendees at your booth or online about their experiences, however these surveys can lead to subjective results as you're not guaranteed a response from a good sample of people who visited.  

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Topics: Industry News, Technology

Business Development Revolutionized by Convention Center Expos

Posted by Paul McPeake on 9/13/16 3:55 PM

The beauty of the digital age is that everything is readily available whenever a need arises. However, to decide upon a long-term investment of services requires a more personalized channel of exposure and communication. Establishing strong relationships between current and future businesses you work with helps nurture a loyal and profitable partnership that benefits both companies.

Trade show exhibits are an impactful way to get your brand in front of the qualified audience that’s searching for a fix to their need. However, with competitors condensed into the convention center, it becomes harder to make a splash and attract potential buyers to your space. This sparked the need to innovate the market in a way that allows for greater on-site interactivity, allowing you to expand the impact of your event while maximizing the ROI of your marketing dollars. Some of the latest trends include:

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Topics: Industry News, Inspiration, Technology

How to Make Your Retail Experience More Engaging

Posted by Maggie Parker on 9/2/16 12:57 PM

In today’s world, people move at a fast pace. They are in and out, constantly on their phones, tablets, or other pieces of technology, not paying attention to all that surrounds them. In order to capture the attention of these preoccupied consumers, it is important to put your best foot forward and use all of your resources in order to better engage customers.

Customer service is a central building block to creating long lasting, on-going, and engaging relationships with customers. From a smile and greeting when they walk through your door to sending them exclusive offers for being part of your social media group, it is important to utilize every avenue to build a relationship between the customers and your brand.

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Topics: Industry News, Inspiration, Technology

Retail Seasonality: What SMB Owners Need To Know

Posted by Rolando Kahn on 3/3/16 3:01 PM

Planning for the yearly ebb and flow of online and offline traffic to your small business doesn’t have to be painful. Even the best retailers can miss a beat when it comes to optimizing their store’s seasonality – the rise and fall of customer needs throughout the year - but it doesn’t need to feel like a game of chance.

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Topics: Industry News

Scanalytics Featured In The Big List of Internet of Things Companies

Posted by Rolando Kahn on 3/2/16 11:28 AM

This article was originally published on appindex.com "The Big List of Internet of Things Companies" by Alberto Furlan.

The internet of things is the new frontier for technology. We do not say that lightly, but the signs are all there and the projections too: as devices become more and more connected, and more people have a potential remote control for all of them in their pocket (read: smartphone), the technology could seriously revolutionise our lives much like the internet has.

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Topics: Company News, Industry News

3 Steps For Retail SMBs To Improve Sales, Foot Traffic, And Online Marketing

Posted by Rolando Kahn on 1/26/16 3:02 PM

Small and medium-sized (SMB) retailers, although reasonably smaller than their enterprise counterparts, demands such an incredible amount of time and energy, you feel like you’re operating a big-box store. As a SMB retail store owner, it’s safe to say your job can get pretty hectic - from crunching the sales numbers to managing employee schedules along with maintaining social media and online advertising activities - it often feels like there aren’t enough hours in the day! You’re constantly on the lookout for anything that can simplify tasks, save money and ultimately, allow you to focus on retail strategy instead of just trying to keep up with the day-to-day.

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Topics: Industry News, Technology

Scanalytics at Retail's Big Show 2016

Posted by Rolando Kahn on 1/15/16 5:39 PM

We’re showcasing our SoleSensor 2.0 at this year’s National Retail Federation (NRF) conference January 17-20 at New York City’s Jacob K. Javits Convention Center. “Retail’s Big Show” brings together thousands of retail professionals from all corners and offers opportunities to learn from the best minds in the industry, multiple collegial networking events, and is complete with a giant expo hall filled with technologies and solutions for retailers to explore.

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Topics: Company News, Product News, Industry News

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