The biggest problem that companies encounter when deciding whether or not to participate in a trade show is the high price tag. Exhibiting at a trade show takes time and money to prepare the exhibit, train staff, and then transporting the exhibit and staff to the location. However, don't let this scare you away. Exhibiting at a trade show is much more valuable that the hassle it seems to be. Not only will you create an opportunity to close deals and meet new prospective leads, but it can also be a valuable learning experience for your company.
When participating in trade shows, it's important to predict your ROI in order to gauge which events best fit your company's goals as well as hit your target audience. Often this turns into a guessing game done through trial and error. You could survey attendees at your booth or online about their experiences, however these surveys can lead to subjective results as you're not guaranteed a response from a good sample of people who visited.
The beauty of the digital age is that everything is readily available whenever a need arises. However, to decide upon a long-term investment of services requires a more personalized channel of exposure and communication. Establishing strong relationships between current and future businesses you work with helps nurture a loyal and profitable partnership that benefits both companies.
Trade show exhibits are an impactful way to get your brand in front of the qualified audience that’s searching for a fix to their need. However, with competitors condensed into the convention center, it becomes harder to make a splash and attract potential buyers to your space. This sparked the need to innovate the market in a way that allows for greater on-site interactivity, allowing you to expand the impact of your event while maximizing the ROI of your marketing dollars. Some of the latest trends include:
In today’s world, people move at a fast pace. They are in and out, constantly on their phones, tablets, or other pieces of technology, not paying attention to all that surrounds them. In order to capture the attention of these preoccupied consumers, it is important to put your best foot forward and use all of your resources in order to better engage customers.
Customer service is a central building block to creating long lasting, on-going, and engaging relationships with customers. From a smile and greeting when they walk through your door to sending them exclusive offers for being part of your social media group, it is important to utilize every avenue to build a relationship between the customers and your brand.
Planning for the yearly ebb and flow of online and offline traffic to your small business doesn’t have to be painful. Even the best retailers can miss a beat when it comes to optimizing their store’s seasonality – the rise and fall of customer needs throughout the year - but it doesn’t need to feel like a game of chance.
Topics: Industry News
The internet of things is the new frontier for technology. We do not say that lightly, but the signs are all there and the projections too: as devices become more and more connected, and more people have a potential remote control for all of them in their pocket (read: smartphone), the technology could seriously revolutionise our lives much like the internet has.
Small and medium-sized (SMB) retailers, although reasonably smaller than their enterprise counterparts, demands such an incredible amount of time and energy, you feel like you’re operating a big-box store. As a SMB retail store owner, it’s safe to say your job can get pretty hectic - from crunching the sales numbers to managing employee schedules along with maintaining social media and online advertising activities - it often feels like there aren’t enough hours in the day! You’re constantly on the lookout for anything that can simplify tasks, save money and ultimately, allow you to focus on retail strategy instead of just trying to keep up with the day-to-day.
We’re showcasing our SoleSensor 2.0 at this year’s National Retail Federation (NRF) conference January 17-20 at New York City’s Jacob K. Javits Convention Center. “Retail’s Big Show” brings together thousands of retail professionals from all corners and offers opportunities to learn from the best minds in the industry, multiple collegial networking events, and is complete with a giant expo hall filled with technologies and solutions for retailers to explore.
Scanalytics was recently listed among 11 startups and enterprise companies diving into the Internet of Things (IoT) industry. Wrike, a project management platform and creator of the list, predicted the companies will do great things and should be watched closely over the next year.Scanalytics was highlighted as a Big Data platform for effectively understanding customer behavior through foot traffic in physical spaces. The article references how the IoT market will grow exponentially in size and by 2019 will be larger than smartphone, PC, tablet, connected car and wearable markets combined.
So, you’ve brought customers into your store, the hard part is over, right? No! Now that they’ve arrived, your new goal is to entice them with your offering and chauffeur a path-to-purchase that presents correlating products to increase shopping cart size and satisfy their journey. Recent developments in smartphone tech and other digital innovations have made this more difficult as customers continue to browse other sites for the same products while in-store. There are many ways retailers can still effectively maintain shopper engagement, the key is finding which tactics and tools work best for your store.