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Latest news and insights on consumer behavior in the offline world

3 Ways to Increase Daily Traffic in Your Store

Posted by Rolando Kahn on 7/2/15 7:11 AM

Storefronts are one of the most crucial elements of your retail space. They are what customers first experience upon arriving at the store, and can make or break a potential customer walking through your door or choosing the next. So, how do we create an attractive entrance that channels healthy traffic every day? Here are a few simple tips to immediately boost traffic:

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Topics: Industry News, Inspiration

Software Developers: Application Architects

Posted by Rolando Kahn on 3/2/15 12:23 PM

Since its inception, the iPhone or Android device application, or “app”, has become an extremely popular tool for both social and professional uses. “The average mobile consumer checks their device 150 times a day,” states world-renowned analyst Mary Meeker. Its simplicity and accessibility make it a perfect supplement for managing projects, networks, or something as simple as a recipe book. The development of the smartphone app has revolutionized the way the world looks at daily tasks.

 

But what about the architects behind the app? What does it take to put it all together? 

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Topics: Industry News, Inspiration, Technology

A Newbie’s Experience with Scanalytics and Consumer Behavior Tech

Posted by Rolando Kahn on 2/17/15 7:18 AM

As a newcomer to Scanalytics Inc., the task of learning the ropes of the consumer behavior industry seemed daunting at first. However, as my first week came to a close, I found my groove surprisingly fast and am already in a much more knowledgeable position than I was a week ago. I am fascinated by all of the new information and impressed with the group of intelligent and talented people that help make it work. Just in my first week, the team has already broken new ground in development of retail analytics by increasing the viewable details in their client dashboard, allowing users to observe more in-depth information on their customers’ behavior. As I continue to expand my knowledge of this industry, I am excited to watch and participate as this unique technology takes flight.

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Topics: Product News, Industry News, Employee News, Inspiration, Technology

Real-Time Marketing for Brick-and-Mortar

Posted by KristiMKE on 7/14/14 12:43 PM

As any brand will tell you, a marketing strategy is highly dependent upon the level of understanding they have on their customers. While many get by with limited intel, brands are increasingly pressured to amplify their research efforts to discover what will keep consumers interested in their products and services. Customers have access to goods far beyond their local neighborhood these days, making competition fiercer than ever, and big data a viable investment opportunity.

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Topics: Product News, Industry News, Related Industries, Inspiration, Technology

IoT Hardware Hackathon with Scanalytics

Posted by KristiMKE on 7/3/14 7:21 AM

With the recent launch of our REFLEX platform, we thought we’d have a little fun this fall and throw the town a Hardware Hackathon to test out new “triggering” applications for the Internet of Things (IoT). As an advantageous startup, most of our team members have participated or contributed to a hackathon in the past, so we put our heads together and mapped out a solid weekend of hacking over September 12th-14th in Milwaukee, WI.

A little background on the host, Scanalytics provides consumer insights to businesses through proprietary floor sensors that analyze foot traffic to identify patterns and trends in behaviors. Our intelligent mat can understand how many people are coming in and out of a room, what their paths look like or how long it takes them to approach a product, among many other valuable insights. To keep the innovation moving forward, we opened up our API to allow integration with existing people-counting technologies to help complement and engage within the industry. After experiencing early success in this experiment, we started connecting anything and everything that collects information to the platform to enable “smart” interactivity.

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Topics: Company News, Product News, About Us, Industry News, Inspiration, Technology

Patient Monitoring - Home Sensor Intelligence

Posted by KristiMKE on 5/13/14 4:06 AM

Admitting to yourself that a loved one can’t live on their own anymore is one of the most difficult realizations you can experience in life; deciding how to handle it is even harder. You never thought you would see the person you’ve looked up to throughout life become so vulnerable, and the responsibility of ensuring safety is suddenly passed on to you.

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Topics: Product News, Industry News, Related Industries, Inspiration, Technology

Consumer Purchasing: In-Store vs Online

Posted by KristiMKE on 5/7/14 3:56 AM

When you need to make a purchase, when and where do you begin? Over the past 15 years, consumers have been increasingly exposed to more channels for procuring the everyday goods they need. According to Consumer Barometer, 74% of purchasers in the US are still buying offline. As convenient and customary as ecommerce has become, what’s still driving us in store?

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Topics: Industry News, Related Industries, Inspiration, Technology

Visualizing Big Data: Introduction to ROOT

Posted by David Webber on 5/2/14 4:29 AM

It was my pleasure to present "An Introduction to ROOT" at the Madison Big Data meetup on Tuesday. ROOT is a set of open-source object-oriented data analysis frameworks designed for power and scalability to large datasets. ROOT is heavily used and developed by the particle physics community (see root.cern.ch), but it's well suited to the exploration and analysis of any large structured data set. Besides particle physics, ROOT is used in astronomy, biology, finance, and medicine. I presented an introduction to ROOT with example scripts using sample "everyday" datasets.

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Topics: Employee News, Inspiration, Technology

Offline Strategy: Retail Showroom Behavior

Posted by KristiMKE on 4/29/14 2:53 AM

With the rapid advancements of today’s technology, the delicate balance between supply and demand has tipped favorably for your everyday consumer. No longer do they have to trudge through store after store to find inspiration for the decor in their homes, drive out to Blockbuster for the latest release or hit three different grocery stores in search of that special ingredient. For the most part, you don’t even need to leave your home anymore to peruse or procure the goods you desire. So why are we?

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Topics: Industry News, Related Industries, Inspiration, Technology

Startup Sales: Surpass Expectations For Less

Posted by Matt McCoy on 4/17/14 3:18 AM

Any entrepreneur, in any room, would be the first to stand up and proclaim to you the importance of solid business relationships. The foundation of all startups and corporations alike is the trust built between businesses and its consumers.

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Topics: Sales News, About Us, Industry News, Employee News, Inspiration

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