The trade show market is thriving with 1.6% growth and consumer spending up 3.8% over the past 12 months. With this increase in spending, companies have increased their trade show budget. You might be surprised to hear that just five industry segments make up 65.2% of the total trade show market:
18.2% Consumer Goods/Sporting Goods, Travel and other Consumer Services
18.1% Medical and Healthcare
10.5% Business Services
9.2% Communications and IT
Out of these major market segments, consumer goods narrowly lead the pack in front of medical and healthcare. What makes this segment so sizeable that it beats out the rest?