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Latest news and insights on consumer behavior in the offline world

How the Consumer Goods Segment is Leading the Trade Show Industry

Posted by Jason Trovela on 5/30/17 11:41 AM

The trade show market is thriving with 1.6% growth and consumer spending up 3.8% over the past 12 months. With this increase in spending, companies have increased their trade show budget. You might be surprised to hear that just five industry segments make up 65.2% of the total trade show market:

18.2% Consumer Goods/Sporting Goods, Travel and other Consumer Services

18.1% Medical and Healthcare

10.5% Business Services

9.2% Communications and IT

9.2% Commodities/Chemicals

(Source: www.ibisworld.com)

Out of these major market segments, consumer goods narrowly lead the pack in front of medical and healthcare. What makes this segment so sizeable that it beats out the rest?

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Topics: Related Industries, Trade Shows

A Meeting of Two Worlds: Using Digital-Age Technology to Effectively Display History

Posted by Seth Haines on 2/2/17 3:28 PM

As an industry that relies heavily on foot traffic, it comes as no surprise that museums are experimenting with big data to draw in and engage new visitors. A report released by the American Alliance of Museums’ Center for the Future of Museums states that museums should look toward a diverse array of industries to learn how they’re sustaining or even increasing foot traffic amidst this digital-age. Given the significant stake attendance has on their prosperity, staying on top of these industries’ practices are critical to the success of museums and other visitor-serving organizations. 

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Topics: Product News, Industry News, Related Industries, Technology

3 Ways to Optimize Exhibitor Value

Posted by Maggie Parker on 12/2/16 1:12 PM

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Topics: Industry News, Related Industries, Inspiration, Trade Shows

5 Digital Marketing Tactics for Event Organizers

Posted by Maggie Parker on 11/18/16 12:49 PM

As more and more people are connecting through social media and online forums, events are creating new, interactive and immersive ways to develop relationships with their industries through digital marketing. Digital marketing enables business and consumers to connect in an informal and memorable way that inspires interest and develops loyalty with a brand. An amazing 74% of consumers said they were more likely to buy a product after interacting with it through a digitally branded experience, found by EventTrack in study earlier this year.

 

With ROI driving the success of your event, it’s crucial to develop and deliver a digital marketing strategy that drives foot traffic to your sponsors and exhibitors. Here are a few affordable and effective digital marketing ideas for event organizers to boost the value of their shows:

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Topics: Industry News, Related Industries, Inspiration, Trade Shows

The Best Way to Increase Booth Renewal

Posted by Maggie Parker on 11/14/16 11:16 AM

 

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Topics: Industry News, Related Industries, Inspiration, Trade Shows

3 Tips to Secure Exhibitors at Your Event

Posted by Maggie Parker on 11/11/16 11:48 AM

The key to planning a successful trade show expo is securing the right exhibitors for your event. However, finding these exhibitors can be overwhelming and difficult, especially with so many events to compete with. Here are three tips to attract and book the best exhibitors for your event:

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Topics: Industry News, Related Industries, Inspiration, Trade Shows

WERCBench Labs Spotlight - Improovment

Posted by Improovment Team on 11/9/16 10:38 AM

Contributed by Improovment, a Scanalytics partner.

We just finished week 4 of the WERCBench Labs Program, and it just seems like last week we had the excitement of finding out we had been accepted to the program. After attending the inaugural WERCBench Labs Demo Day last fall, we immediately saw the value in the program and wanted Improovment to be a part of it.

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Topics: Related Industries, Inspiration, Technology

How People Counting Can Benefit Your Building

Posted by Maggie Parker on 10/31/16 11:35 AM

This article was originally published on automatedbuildings.com. You can view the original article here

People counting technologies are relatively established in the era of smart locations and buildings. While people counting seems rather self-explanatory, these technologies includes floor sensors, video counters, beam counters, mobile and WiFi tracking, and as well as thermal tracking technologies, and are used by a number of different industries to determine how people visit and interact within physical spaces. Their general perception is most widely connected with retail stores calculating sale conversions. However, these technologies are capable of so much more than what their name entails.

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Topics: Industry News, Related Industries, Technology

4 Ways to Improve the Exhibitor Experience

Posted by Maggie Parker on 10/28/16 2:40 PM

As an event organizer, the most important thing you can to do to increase revenue from your events is to make sure that exhibitors take home value from your event. This starts with a positive experience for both exhibitors and attendees so they are attentive to building relationships from the trade show. It has been statistically proven that 80% of future revenue will come from existing customers and that 70% of customers leave because of poor customer service. Building relationships and value with exhibitors is essential to their continuous support and participation. In order to create the best exhibitor experience possible, here are 4 things to focus on when planning your next event:

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Topics: Industry News, Related Industries, Inspiration, Trade Shows

4 Simple Trade Show Technologies to Increase Attendee Engagement

Posted by Maggie Parker on 10/13/16 9:24 AM

Trade shows have been on the rise the past few years, growing 2.4% in 2016, with predicted accelerated growth in 2017 and 2018.  As more and more businesses start exhibiting at trade shows, it's important to arm booth with the right technology, not only to generate leads, but to engage your audience and create a more memorable experience for attendees. Nowadays, trade show exhibitors use some type of  technology, evening out the playing field between enterprise brands and small to medium-sized businesses. Therefore, it's important to invest in of the right expo technology to have a positive ROI on the show and for your company to stay in the race. 

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Topics: Industry News, Related Industries, Inspiration, Technology

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