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Latest news and insights on consumer behavior in the offline world

Meeting of the Minds - Architecture & Neuroscience

Posted by Scanalytics Inc. on 4/6/18 5:28 AM

 

Buildings designed with human consciousness in mind

 

advances in neuroscience have provided new insights 

Classical architects designed buildings to be functional, beautiful, and durable, noticing a link between geometry (the Golden Mean ratio) and human experience. Contemporary science and architecture are evolving to the next level. Advances in neuroscience are providing new insights that architects are leveraging to creating buildings designed with human consciousness in mind.

As human beings, we spend almost 90 percent of our lives indoors, so the quality of the indoor environment impacts a significant portion of the human experience. Your surroundings are in constant interplay with the thoughts and feelings you have while you inhabit those surroundings. Pioneers in neuroscience (the study of the brain and nervous system) have been mapping brain activity for decades, making great strides in terms of understanding human development. Focus is now being applied to understanding the elements of human consciousness – the elusive mixture of inputs and connections that gives rise to our sense of knowing both ourselves and our environment. 

DESIGN OUR SURROUNDINGS WITH FOCUSED INTENTION

Our consciousness is affected by the world around us. We spend the majority of our lives as the inhabitants of one building or another. The way that those buildings are designed and programmed makes a difference in how we perceive our surroundings. By studying brain activity in various situations, scientists and architects can work together to yield responsive buildings designed to stimulate, support, and encourage various mental states.

Imagine an elder care facility designed to stimulate brain activity and promote a sense of well-being and peace. The activities held there are structured to care for elderly residents in the best possible way, and it is possible that those activities will achieve a higher level of success based on the enhanced mental state of the building’s inhabitants by virtue of the neurospatial nature of the building’s architecture. Neo-natal wards for premature babies are being designed with the growth of the infant nervous system in mind. With special lighting and sound parameters in place, the development of the child’s ability to process light and sounds progresses as naturally as possible.

The age of neuroscientific architecture is dawning with possibilities. The more we learn about brain activity and  consciousness, the more we will be able to design our surroundings with focused intention, creating structures that support the activities of their inhabitants to an extent never before realized.

IoT intelligence at every step

Scanalytics SoleSensor is an intelligent floor sensor that tracks steps through physical environments. This data is processed in the cloud and sent to end-users via data dashboards for analysis. Smart gateways powered by Intel® technology provide edge analysis that leads to real-time insights and alerts. Our neurospatial scientists are further developing ways to transfer that data back to a building for it to operate more responsively and efficiently. 

 

   Watch Demo  

 

Learn how your company can achieve compelling returns when you measure, analyze and make informed decisions. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you.

 

   Schedule 15 Minutes to learn more

 

 

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Topics: Product News, Industry News, Technology, Data Analytics, Predictive Behavior Analysis, ROI, Business Intelligence, solesensor, presence detection, automated systems, dynamic data, architecture, neuroscience, human consciousness, smart buildings

Technology is Revolutionizing Tradeshows

Posted by Scanalytics Inc. on 3/28/18 10:39 AM

 

Giving Organizers and Exhibitors the Tools to Interact on a much more Personal Level with Attendees

 

TRADESHOWS must compete with the rise of  digital marketing platforms

Trade show technology has evolved quickly from the historical trade show exhibition model (which remained unchanged throughout most of the 20th century). The current format leverages internet-based technologies. Trade show and exhibition professionals are mobilizing to take advantage of the new technological capabilities available to them in order to compete with the rise of social-based digital marketing platforms.

 
THE POWER OF DATA COLLECTION TOOLS

Historically, trade shows and exhibitions collected very little data from attendees. The technology to do so effectively just did not exist. Currently, advanced technology makes it possible for exhibition organizers to gather information about trade show attendees by using data-collection tools to mine specific information and insights. This information is then used to formulate strategies for increasing an exhibitor’s return on investment. For example, sensors that track attendee movements at an event provide valuable analytic insight into paths, engagements and dwell times. The insights gleaned from technology provide a  detailed overall picture of attendee behavior.

 

EMBRACING TECHNOLOGY SOLUTIONS TO INCREASE ROI

Technology is in the process of revolutionizing all aspects of the trade show and exhibition community by giving organizers and exhibitors the tools to interact on a much more personal level with individual attendees, thus putting them in a position to learn far more about their customers than was previously possible. Embracing new technology requires flexibility as current practices catch up to the evolution of the exhibition experience itself.

 

IoT intelligence at every step

Scanalytics SoleSensor is an intelligent floor sensor that tracks the steps of tradeshow attendees. This data is processed in the cloud and sent to end-users via data dashboards for analysis. Smart gateways powered by Intel® technology provide edge analysis that leads to real-time insights and alerts.

 

   Watch Demo  

 

Learn how your company can achieve compelling returns when you measure, analyze and make informed decisions. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you.

 

   Schedule 15 Minutes to learn more

 

 

Read More

Topics: Product News, Industry News, Technology, Data Analytics, Predictive Behavior Analysis, ROI, Business Intelligence, solesensor, presence detection, automated systems, dynamic data, tradeshow, event analytics

The Increasing Role of IoT in Building Security

Posted by Scanalytics Inc. on 3/21/18 8:34 AM

 

Scanalytics Inc. CEO to Address the Increasing Role of IoT in Building Security at IFMA Facility Fusion

 

IFMA International Facility Managers Association Facility Fusion Conference Influencing Change, Building Toward Our Future

PRESS RELEASE HERE

 

IoT solutions play an important role in emergency preparedness 

Scanalytics Inc. co-founder and CEO Joe Scanlin joins a select panel at the IFMA International Facility Managers Association Facility Fusion Conference Influencing Change, Building Toward Our Future. Networked, intelligent and adaptable smart building solutions enhance efficiency and improve occupant experiences. Taking it to the next level, the panel will discuss the increasingly relevant topic of how IoT solutions play an important role in emergency preparedness and how facility managers can leverage smart building solutions to improve facility operations, safety and security.

 
real-time occupancy solutions

Scanalytics Inc. is an associate member of the Intel Internet of Things Solutions Alliance, a globally diverse ecosystem of Intel-based solutions providers offering a wide range of smart, scalable, interoperable, and sustainable IoT solutions that accelerate deployment of intelligent devices and end-to-end analytics. The technologies of Alliance members offer real-time occupancy solutions. Understanding space utilization based on actual occupancy drives growth and better space planning. Intel Marketing Manager, Gustavo Reyna, will serve as the IFMA Facility Fusion panel moderator and Joe Scanlin will be joined on the panel by Chandan Chowdhury, CEO of Feedback Solutions, and Ron Victor, CEO of IoTium.

 

actionable data for companies to optimize their operations

With the mission of revolutionizing presence detection in physical spaces, Scanalytics Inc. smart building platform leverages sensor and IoT software solutions to anonymously gather information about how people are interacting within a physical space and converting that information into actionable data for companies to optimize their operations. This valuable business intelligence allows companies to increase efficiency and improve operations.

 

Scanalytics Inc. looks forward to demonstrating what’s new and upcoming in technology with the possibilities of connecting, collecting and analyzing good data from truly intelligent spaces as part of the IFMA Emergency Technology for the Built Environment Showcase. March 20-21 in Chicago.

 

IoT intelligence at every step

Scanalytics SoleSensor is an intelligent floor sensor that tracks the steps of occupants. This data is processed in the cloud and sent to end-users via data dashboards for analysis. Smart gateways powered by Intel® technology provide edge analysis that leads to real-time insights and alerts.

 

   Watch Demo  

 

Learn how your company can achieve compelling returns when you measure, analyze and make informed decisions. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you.

 

   Schedule 15 Minutes to learn more

 

 

Read More

Topics: Product News, Industry News, Technology, Data Analytics, Predictive Behavior Analysis, ROI, Business Intelligence, solesensor, smart building, presence detection, occupancy recognition, automated systems, energy conservation, dynamic data, emergency preparedness, IFMA, International Facility Managers Association

Dynamic Use of Floor Sensors

Posted by Scanalytics Inc. on 3/13/18 7:22 AM

 

Valuable business intelligence to increase efficiency, safety and improve operations.

 

If you own a building, do you know where the people are in the building?

You may have a general idea based on the type of businesses located in the structure and the hours at which they operate, but what if you had access to dynamic information regarding exactly where each individual was at any given time? What could you do with that information? The technology exists to give you a perfect picture of how people are moving in your space and where they are – it’s up to you to harness that power and you can do amazing things with it!

 
Data for people management to energy conservation

On a basic level, sensors (such as a motion detector) can do simple things like turning on the lights when a person enters the room. But more sophisticated sensors, such as those placed in the flooring itself, can receive information regarding how many people are in the room and exactly where they are. This data can be used for a multitude of purposes, from people management to energy conservation.

 

smart management

Let’s say you own or manage a museum. One of your priorities is going to be setting up exhibits in such a way that people can move through them without over-crowding. With flooring sensors connected to analytic software you can tell how people are moving through the space, including the amount of time each individual pauses to look at a piece and the path they take to the next one. This information can be used to adjust the layout of the exhibit if crowding occurs at any location to move people through the space in the most effective way.

 

in case of emergency

Flooring sensors can also be used to manage energy usage and security in the building as a whole. For instance, in a hotel with multiple conference rooms and event spaces, flooring sensors can determine how many people are in each room and where they are. Heating and air conditioning units may then be programmed to dynamically adjust the temperature based on the number of warm bodies in each space. This works much more efficiently than a thermostat, which can only adjust the temperature after it changes. Security and safety are enhanced by flooring sensors because the sensors are able to relay the locations of occupants in a building. In the case of a fire or other emergency, such dynamic data can help save lives.

 

monitor from any location

A building smart enough to know the location of its occupants can provide detailed information used to manage the systems functioning in the space. The building’s management staff can program the systems to automatically respond to certain conditions, making it much more efficient to operate the building and providing a dynamic perspective on how the building is being used. Since the data can be sent to either a control center or a mobile “dashboard,” it gives managers the freedom to monitor the building’s use from any location – or even while on vacation!

 

IoT intelligence at every step

Scanalytics SoleSensor is an intelligent floor sensor that anonymously tracks every step an occupant takes. This data is processed in the cloud and sent to end users via data dashboards for analysis. Smart gateways powered by Intel® technology provide edge analysis that leads to real-time insights and alerts.

 

Learn how your company can achieve compelling returns when you measure, analyze and make informed decisions. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you.

 

 

Read More

Topics: Product News, Industry News, Technology, Data Analytics, Predictive Behavior Analysis, ROI, Business Intelligence, solesensor, smart building, presence detection, occupancy recognition, automated systems, energy conservation, dynamic data, emergency preparedness

Smart Building = Smart Business

Posted by Scanalytics Inc. on 3/8/18 10:38 AM

 

What makes a building smart?

 

A smart building can do the same types of things the human brain can do, such as receiving information and processing it to reach a conclusion. 

In the case of a smart building, information is received through sensors and meters connected to the building’s main systems. The information is then processed through software designed to analyze the data and is ultimately used to automate functions such as heating and air-conditioning, energy usage, ventilation, security, and others. Smart buildings have the advantage of increasing the overall efficiency of each of these systems while decreasing the cost and the time that it takes to maintain them.

 
two different kinds of smart buildings

There are those that are designed and built to be smart from the ground up, and existing buildings that are retrofitted with modern technology. New construction offers the ability to build intelligence right into the infrastructure. For example, a new building’s fire suppression system and ventilation system can be installed and automated so that the same vents are used to increase airflow during normal operation and seal off airflow automatically if a fire is detected. Buildings that are designed and built as smart buildings require more up-front capital than traditional buildings, but once in operation they immediately save their owners money by virtue of their efficiency.

 

smart technology

In an existing building, it is common to add smart technology in the form of sensors and controls to equipment that is already in place. A great example is the replacement of a traditional thermostat with one that can be programmed to save on heating costs by increasing and decreasing the temperature based on occupancy recognition. Sophisticated digital control panels can be added to many types of existing equipment to provide this kind of functionality.

Both types of smart buildings require a central building management system (BMS) to analyze, automate and integrate system functions. The BMS consists of software located either on-site or provided by a third-party vendor to process the information coming from the building’s core systems. The information is then used to automate each system to increase its efficiency and monitor its functions so that any faults can be immediately detected and resolved by the building maintenance staff. Compare this to a traditional building in which maintenance is performed via a routine schedule of spot-checks – if a fault occurs it may not be found until the next scheduled maintenance check, whereas a smart building will detect the fault immediately and send an alarm message through the BMS.

 

information to make better decisions

Smart technology gives building owners and operators the information they need to make better decisions and automate processes that would traditionally require the time and attention of an employee. By utilizing the information received through the BMS, the building’s staff can analyze everything from energy usage to equipment functionality from a central location and program the building’s systems to operate with vastly increased efficiency. Increased efficiency results in decreased operational costs and equipment expenditures over the life of the building, saving time and money in the process. Now that’s smart!

 

IoT Intelligence at every step

With the mission of revolutionizing presence detection in physical spaces, Scanalytics Inc. is innovating high-fidelity analytics on consumer engagement and experience. Scanalytics Inc. smart building platform leverages sensor and IoT software solutions to anonymously gather information about how people are interacting within a physical space and converting that information into actionable data for companies to optimize their operations.

This valuable business intelligence allows companies to increase efficiency and improve operations. 

Scanalytics SoleSensor is an intelligent floor sensor that anonoymously tracks every step a customer or visitor takes. This data is processed in the cloud and sent to end users via data dashboards for analysis. Smart gateways powered by Intel® technology provide edge analysis that leads to real-time insights and alerts.

 

Learn how your company can achieve compelling returns when you measure, analyze and make informed decisions. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you.

 

Read More

Topics: Product News, Industry News, Technology, Data Analytics, Predictive Behavior Analysis, ROI, Business Intelligence, solesensor, smart building, presence detection, occupancy recognition, automated systems

Supercharge Your Exhibit

Posted by Scanalytics Inc. on 3/6/18 9:35 AM

 

TURN TRADESHOW EXHIBITS INTO SMART EXHIBITS
take advantage of analytics to better understand attendee behavior

 

Events continue to generate the highest ROI for marketing 

With the growing emphasis on experience marketing, business intelligence on visitor behavior is a key differentiator in increasing ROI. Exhibitors prove and improve tradeshow ROI by measuring how many attendees a booth attracts and the quality of engagements at each event. 

 Create experiential environments. Bring booths to life by activating products, displays and lights to engage attendees in real time. 

 Improve exhibit floor plan. Maximize each square foot of space by simply measuring how attendees navigate  through and interact with an exhibit. 

 Optimize event marketing impact. Supercharge your event strategy by discovering which tradeshows, promotions and featured products perform best. 

A study by the Center for Exhibition Industry Research uncovered that 77 percent of trade show attendees are potential clients and 82 percent of attendees have buying authority in their company.

Compare event-to-event peformance. Identify where to allocate marketing dollars based on which events provide the best ROI. 

Optimize booth floor plan. Pinpoint bottlenecks or underutilized areas to redirect traffic and increase ROI per square foot.  

• Activate demos and displays. Trigger displays to activate the moment an attendee approaches to enhance booth engagement and experience. 

 

Real-time detailed reports

Real-time traffic tracking, including dwell time tracking in front of key areas and displays, provides insight into directionality and traffic flow within a given space. This data provides the foundation for improving exhibit layout and enhancing customer experience, giving businesses a data analytics advantage to implement data-driven decisions to deliver ROI. 

Scanalytics Inc. SoleSensor is the leading technology delivering high-fidelity analytics on consumer engagement and experience. Scanalytics Inc. platform leverages sensor and IoT software solutions to anonymously gather information about how people are interacting within a physical space and converting that information into actionable data for companies to optimize their operations.

Learn how you can maximize your next exhibit with advanced analytics. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you. 

 

 

 

Read More

Topics: Product News, Industry News, Technology, Trade Shows, Exhibit Booths, Data Analytics, Predictive Behavior Analysis, Every Soul, ROI, Business Intelligence, solesensor

The Business Value of Understanding Customer Flow

Posted by Scanalytics Inc. on 2/26/18 6:21 AM

 

Every sole has a story to tell. 
Understand your physical space in ways never before imaginable with unparalleled insights using anonymously aggregated data from footsteps. 

Analyzing foot traffic delivers business insights. 

Every footstep in and through your business and exhibit spaces provides valuable analytic data about customer flow. 

What's the business value in understanding customer flow? 

• Improve business results by optimizing floor plans, increasing conversion rate, improving inventory management and understanding foot traffic. 

Reduce expenses by improving staff scheduling, store layout and energy usage. 

• Improve customer engagement by reducing wait times, interactive displays and triggering digital signage based   on traffic flow

Real-time traffic tracking, including dwell time tracking in front of key areas and displays, provides insight into directionality and traffic flow within a given space. This data provides the foundation for improving operations and enhancing customer experience, giving businesses a data analytics advantage to implement data-driven decisions to deliver ROI. 

IoT Intelligence at every step

With the mission of revolutionizing presence detection in physical spaces, Scanalytics Inc. is innovating high-fidelity analytics on consumer engagement and experience. Scanalytics Inc. smart building platform leverages sensor and IoT software solutions to anonymously gather information about how people are interacting within a physical space and converting that information into actionable data for companies to optimize their operations.

This valuable business intelligence allows companies to increase efficiency and improve operations. 

Scanalytics SoleSensor is an intelligent floor sensor that anonoymously tracks every step a customer or visitor takes. This data is processed in the cloud and sent to end users via data dashboards for analysis. Smart gateways powered by Intel® technology provide edge analysis that leads to real-time insights and alerts.

 

 Learn how your company can achieve compelling returns when you measure, analyze and make informed decisions. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you. 

 

Read More

Topics: Product News, Industry News, Technology, Trade Shows, Exhibit Booths, Data Analytics, Predictive Behavior Analysis, Every Soul, ROI, Business Intelligence, solesensor