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Blog


Latest news and insights on consumer behavior in the offline world

Driven by Foxconn, Investments in Wisconsin Tech Industry to Mark a New Era for Wisconsin Startups

Posted by Cierra Wills on 8/7/17 10:05 AM

MILWAUKEE- Foxconn has recently announced that it will be opening a $10 billion technology plant in Wisconsin, ultimately solidifying Wisconsin as a premier state of the emerging midwestern tech-hub, dubbed the “Silicon Prairie.” Due to the multi-billion dollar investment into Wisconsin’s technology industry, tech startups within the state are now in a position to grow to unprecedented levels. One such startup company, Scanalytics Inc., who recently garnered international acclaim as it was recognized by Cisco as the producer of the best Smart Building technology, at Viva Technology 2017 in Paris, France. Given Scanalytics’ recent successes and investments that Foxconn will bring to the Wisconsin technology industry, Scanalytics’ future looks peerlessly promising.

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Topics: Company News, Industry News, Related Industries, Technology

What's the Big Deal with Big Data?

Posted by Seth Haines on 7/5/17 11:37 AM

 

Over the last few years, the term “big data” has garnered an ambience of mystique. Although sources of media have taken a liking to the term, the multitude of ways it has been used has given “big data” an ambiguous definition. As a result of this, it comes as no surprise that people have obtained both a sense of confusion and an ambivalent understanding of big data and its actual meaning. With this said, the question inevitably arises of “So what actually is big data?"

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Topics: Technology, Trade Shows, Exhibit Booths

Scanalytics to Collaborate with Cisco After Winning IoT Competition

Posted by Seth Haines on 6/29/17 11:04 AM

 

Originally published by Xconomy, written by Jeff Buchanan.

Scanalytics, a Milwaukee-based developer of Internet-connected floor mats and complementary software that helps customers track foot traffic and other activity in physical spaces, says it has begun working with the Silicon Valley tech giant Cisco Systems to integrate some of the two companies’ products.

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Topics: Company News, Product News, Industry News, Technology

Has the Internet of Things Transformed Your Business?

Posted by Jason Trovela on 4/10/17 2:44 PM

You‘ve probably heard of the Internet of Things by now, and if you haven’t, you might be surprised to discover it's likely already made an impact on your life. The Internet of Things, or IoT for short, refers to connecting everyday objects to the internet and allowing them to exchange data on their performance and the environment. By gaining the ability to communicate, common items you interact with every day are becoming “smarter.” IoT is making an impact on businesses across the board, including commercial buildings, manufacturing, retail and events.

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Topics: Technology

Improovment Celebrates Completion of WERCBench Labs Program

Posted by Jason Trovela on 2/15/17 4:39 PM

Milwaukee, February 12, 2017 Improovment LLC, a technology partner of Scanalytics Inc., pitched their Internet of Things solution for manufacturers to over 150 guests at the Milwaukee Public Library on January 25, 2017. Improovment applies smart floor sensor technology from Scanalytics in manufacturing environments to improve the utilization of work cells and overall plant floor efficiencies.

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Topics: Company News, Product News, Technology

A Meeting of Two Worlds: Using Digital-Age Technology to Effectively Display History

Posted by Seth Haines on 2/2/17 3:28 PM

As an industry that relies heavily on foot traffic, it comes as no surprise that museums are experimenting with big data to draw in and engage new visitors. A report released by the American Alliance of Museums’ Center for the Future of Museums states that museums should look toward a diverse array of industries to learn how they’re sustaining or even increasing foot traffic amidst this digital-age. Given the significant stake attendance has on their prosperity, staying on top of these industries’ practices are critical to the success of museums and other visitor-serving organizations. 

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Topics: Product News, Industry News, Related Industries, Technology

Buy a Red Door and Paint it Black: How Music Affects Consumer Purchasing In-Store

Posted by Jason Trovela on 1/30/17 12:39 PM

In our day-to-day activities, music can play an important role in “getting us through it.” A student uses calm, relaxing jazz as a study aide for an exam, while a delivery driver’s head bobs along to “Born to Be Wild” to pass the time on the road, and a retail store use Christmas music to lightly entertain shoppers while they get their holiday shopping done early (or last minute). Music has been proven to have attributional benefits, such as raising IQ levels, relieving anxiety, or promoting a social atmosphere. The effect music has on the mood of its listeners is impactful, whether it’s being listened to actively and consciously, or subconsciously received as background noise.

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Topics: Technology, Psychology, Branding

6 Different Display Types at Trade Shows

Posted by Paul McPeake on 11/17/16 4:22 PM

Trade shows are an essential aspect of a healthy marketing strategy as they present the opportunity for your business to develop and expand relationships through face-to-face marketing. The brand exposure generated from exhibiting at an expo not only introduces you to consumers, but to the experts in your industry. However, when it comes to capturing someone’s attention, there’s no space more competitive than the exhibit hall at a convention.

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Topics: Technology, Trade Shows, Exhibit Booths

WERCBench Labs Spotlight - Improovment

Posted by Improovment Team on 11/9/16 10:38 AM

Contributed by Improovment, a Scanalytics partner.

We just finished week 4 of the WERCBench Labs Program, and it just seems like last week we had the excitement of finding out we had been accepted to the program. After attending the inaugural WERCBench Labs Demo Day last fall, we immediately saw the value in the program and wanted Improovment to be a part of it.

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Topics: Related Industries, Inspiration, Technology

How People Counting Can Benefit Your Building

Posted by Maggie Parker on 10/31/16 11:35 AM

This article was originally published on automatedbuildings.com. You can view the original article here

People counting technologies are relatively established in the era of smart locations and buildings. While people counting seems rather self-explanatory, these technologies includes floor sensors, video counters, beam counters, mobile and WiFi tracking, and as well as thermal tracking technologies, and are used by a number of different industries to determine how people visit and interact within physical spaces. Their general perception is most widely connected with retail stores calculating sale conversions. However, these technologies are capable of so much more than what their name entails.

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Topics: Industry News, Related Industries, Technology