Trade shows have been on the rise the past few years, growing 2.4% in 2016, with predicted accelerated growth in 2017 and 2018. As more and more businesses start exhibiting at trade shows, it's important to arm booth with the right technology, not only to generate leads, but to engage your audience and create a more memorable experience for attendees. Nowadays, trade show exhibitors use some type of technology, evening out the playing field between enterprise brands and small to medium-sized businesses. Therefore, it's important to invest in of the right expo technology to have a positive ROI on the show and for your company to stay in the race.
Planning for a trade show can be an exhausting process that involves many moving parts spread out over several months. However, the end result will be enjoyable and profitable with a knowledgeable booth team and an energetic atmosphere around your exhibit. Whether this is your first time exhibiting or your hundredth, check out this quick list of things to bring with to make the most out your expo experience:
When participating in trade shows, it's important to predict your ROI in order to gauge which events best fit your company's goals as well as hit your target audience. Often this turns into a guessing game done through trial and error. You could survey attendees at your booth or online about their experiences, however these surveys can lead to subjective results as you're not guaranteed a response from a good sample of people who visited.
The beauty of the digital age is that everything is readily available whenever a need arises. However, to decide upon a long-term investment of services requires a more personalized channel of exposure and communication. Establishing strong relationships between current and future businesses you work with helps nurture a loyal and profitable partnership that benefits both companies.
Trade show exhibits are an impactful way to get your brand in front of the qualified audience that’s searching for a fix to their need. However, with competitors condensed into the convention center, it becomes harder to make a splash and attract potential buyers to your space. This sparked the need to innovate the market in a way that allows for greater on-site interactivity, allowing you to expand the impact of your event while maximizing the ROI of your marketing dollars. Some of the latest trends include:
In today’s world, people move at a fast pace. They are in and out, constantly on their phones, tablets, or other pieces of technology, not paying attention to all that surrounds them. In order to capture the attention of these preoccupied consumers, it is important to put your best foot forward and use all of your resources in order to better engage customers.
Customer service is a central building block to creating long lasting, on-going, and engaging relationships with customers. From a smile and greeting when they walk through your door to sending them exclusive offers for being part of your social media group, it is important to utilize every avenue to build a relationship between the customers and your brand.
Small and medium-sized (SMB) retailers, although reasonably smaller than their enterprise counterparts, demands such an incredible amount of time and energy, you feel like you’re operating a big-box store. As a SMB retail store owner, it’s safe to say your job can get pretty hectic - from crunching the sales numbers to managing employee schedules along with maintaining social media and online advertising activities - it often feels like there aren’t enough hours in the day! You’re constantly on the lookout for anything that can simplify tasks, save money and ultimately, allow you to focus on retail strategy instead of just trying to keep up with the day-to-day.
Scanalytics was recently listed among 11 startups and enterprise companies diving into the Internet of Things (IoT) industry. Wrike, a project management platform and creator of the list, predicted the companies will do great things and should be watched closely over the next year.Scanalytics was highlighted as a Big Data platform for effectively understanding customer behavior through foot traffic in physical spaces. The article references how the IoT market will grow exponentially in size and by 2019 will be larger than smartphone, PC, tablet, connected car and wearable markets combined.
Smart technologies are bursting into the retail space with solutions speaking to brands on improved marketing efforts, customer engagement, and optimization of floor plans. But one question has risen out of the chatter: How can the Internet of Things (IoT) improve energy efficiency? Not simply for retailers, but for commercial environments and homes (smart or not) as well?
Heat maps offer a unique way to represent data sets in a variety of settings. A common example you see most mornings is through weather reports on the news showing the movement and predictions of pressure and precipitation, intensifying across bold color schemes. Another familiar example is voting representation in specific areas of the country during election times (think red state vs. blue state). Retail stores utilize heat maps to enable managers and executives to better understand the functionality of their space, as well as the habits and preferences of the people entering the store.
Actionable insights (or actionable data) can be defined as “a technology solution that inhales large quantities of data (big data) and exhales strategic action from that data.” Whether it’s purely software or in combination with hardware, big data and the resulting insights present monstrous opportunities to optimize operational strategies and understanding of both people and the world they inhabit.