You‘ve probably heard of the Internet of Things by now, and if you haven’t, you might be surprised to discover it's likely already made an impact on your life. The Internet of Things, or IoT for short, refers to connecting everyday objects to the internet and allowing them to exchange data on their performance and the environment. By gaining the ability to communicate, common items you interact with every day are becoming “smarter.” IoT is making an impact on businesses across the board, including commercial buildings, manufacturing, retail and events.
Milwaukee, February 12, 2017 – Improovment LLC, a technology partner of Scanalytics Inc., pitched their Internet of Things solution for manufacturers to over 150 guests at the Milwaukee Public Library on January 25, 2017. Improovment applies smart floor sensor technology from Scanalytics in manufacturing environments to improve the utilization of work cells and overall plant floor efficiencies.
As an industry that relies heavily on foot traffic, it comes as no surprise that museums are experimenting with big data to draw in and engage new visitors. A report released by the American Alliance of Museums’ Center for the Future of Museums states that museums should look toward a diverse array of industries to learn how they’re sustaining or even increasing foot traffic amidst this digital-age. Given the significant stake attendance has on their prosperity, staying on top of these industries’ practices are critical to the success of museums and other visitor-serving organizations.
In our day-to-day activities, music can play an important role in “getting us through it.” A student uses calm, relaxing jazz as a study aide for an exam, while a delivery driver’s head bobs along to “Born to Be Wild” to pass the time on the road, and a retail store use Christmas music to lightly entertain shoppers while they get their holiday shopping done early (or last minute). Music has been proven to have attributional benefits, such as raising IQ levels, relieving anxiety, or promoting a social atmosphere. The effect music has on the mood of its listeners is impactful, whether it’s being listened to actively and consciously, or subconsciously received as background noise.
Trade shows are an essential aspect of a healthy marketing strategy as they present the opportunity for your business to develop and expand relationships through face-to-face marketing. The brand exposure generated from exhibiting at an expo not only introduces you to consumers, but to the experts in your industry. However, when it comes to capturing someone’s attention, there’s no space more competitive than the exhibit hall at a convention.
Contributed by Improovment, a Scanalytics partner.
We just finished week 4 of the WERCBench Labs Program, and it just seems like last week we had the excitement of finding out we had been accepted to the program. After attending the inaugural WERCBench Labs Demo Day last fall, we immediately saw the value in the program and wanted Improovment to be a part of it.
People counting technologies are relatively established in the era of smart locations and buildings. While people counting seems rather self-explanatory, these technologies includes floor sensors, video counters, beam counters, mobile and WiFi tracking, and as well as thermal tracking technologies, and are used by a number of different industries to determine how people visit and interact within physical spaces. Their general perception is most widely connected with retail stores calculating sale conversions. However, these technologies are capable of so much more than what their name entails.
Trade shows have been on the rise the past few years, growing 2.4% in 2016, with predicted accelerated growth in 2017 and 2018. As more and more businesses start exhibiting at trade shows, it's important to arm booth with the right technology, not only to generate leads, but to engage your audience and create a more memorable experience for attendees. Nowadays, trade show exhibitors use some type of technology, evening out the playing field between enterprise brands and small to medium-sized businesses. Therefore, it's important to invest in of the right expo technology to have a positive ROI on the show and for your company to stay in the race.
Planning for a trade show can be an exhausting process that involves many moving parts spread out over several months. However, the end result will be enjoyable and profitable with a knowledgeable booth team and an energetic atmosphere around your exhibit. Whether this is your first time exhibiting or your hundredth, check out this quick list of things to bring with to make the most out your expo experience:
When participating in trade shows, it's important to predict your ROI in order to gauge which events best fit your company's goals as well as hit your target audience. Often this turns into a guessing game done through trial and error. You could survey attendees at your booth or online about their experiences, however these surveys can lead to subjective results as you're not guaranteed a response from a good sample of people who visited.