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Latest news and insights on consumer behavior in the offline world

How the Consumer Goods Segment is Leading the Trade Show Industry

Posted by Jason Trovela on 5/30/17 11:41 AM

The trade show market is thriving with 1.6% growth and consumer spending up 3.8% over the past 12 months. With this increase in spending, companies have increased their trade show budget. You might be surprised to hear that just five industry segments make up 65.2% of the total trade show market:

18.2% Consumer Goods/Sporting Goods, Travel and other Consumer Services

18.1% Medical and Healthcare

10.5% Business Services

9.2% Communications and IT

9.2% Commodities/Chemicals

(Source: www.ibisworld.com)

Out of these major market segments, consumer goods narrowly lead the pack in front of medical and healthcare. What makes this segment so sizeable that it beats out the rest?

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Topics: Related Industries, Trade Shows

Does Social Proofing Impact Your Trade Show Exhibit Performance?

Posted by Seth Haines on 4/24/17 3:02 PM

For attendees, trade shows can be an overwhelming experience as the sheer amount of exhibitors puts constant pressures on attendees to make decisions. Which booth should I start at? Where should I go next? Is it worth my time to stop by this booth? Given that trade shows force attendees to make these decisions roughly every 10-30 feet, it comes as no surprise that people take mental shortcuts in an attempt to make the best decision on their next direction. 

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Topics: Trade Shows, Exhibit Booths, Psychology, Branding

Steal the Show: 3 Tips for Maximizing Your Trade Show Exhibit

Posted by Jason Trovela on 3/27/17 1:37 PM

 

Trade shows are an excellent investment for increasing brand awareness and generating leads for your business. Even if you’re not on the main stage, it doesn’t mean you can’t be the one to steal the show. In order to grab the attention of passing attendees, your booth should be eye-catching, entertaining, and informative. Follow these tips to maximize the ROI of your next show.

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Topics: Trade Shows, Exhibit Booths

Psychology of Colors: The Trade Show Floor

Posted by Paul McPeake on 12/15/16 2:12 PM

Within trade shows environments, attendees are presented with a multitude of different products, and exhibitors only have seven seconds; to instill a positive sentiment of their brand within this exposure. The brevity in which attendees generate their perceptions of brands places a great importance on the color scheme a company chooses for their exhibit. Many psychologists believe that colors can evoke a variety of different emotions in the “eye of the beholder”. The ways in which a company’s exhibit color scheme affects attendees can greatly impact the success of that brand at the show.

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Topics: Industry News, Trade Shows, Psychology, Branding, Colors

3 Ways to Optimize Exhibitor Value

Posted by Maggie Parker on 12/2/16 1:12 PM

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Topics: Industry News, Related Industries, Inspiration, Trade Shows

5 Digital Marketing Tactics for Event Organizers

Posted by Maggie Parker on 11/18/16 12:49 PM

As more and more people are connecting through social media and online forums, events are creating new, interactive and immersive ways to develop relationships with their industries through digital marketing. Digital marketing enables business and consumers to connect in an informal and memorable way that inspires interest and develops loyalty with a brand. An amazing 74% of consumers said they were more likely to buy a product after interacting with it through a digitally branded experience, found by EventTrack in study earlier this year.

 

With ROI driving the success of your event, it’s crucial to develop and deliver a digital marketing strategy that drives foot traffic to your sponsors and exhibitors. Here are a few affordable and effective digital marketing ideas for event organizers to boost the value of their shows:

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Topics: Industry News, Related Industries, Inspiration, Trade Shows

6 Different Display Types at Trade Shows

Posted by Paul McPeake on 11/17/16 4:22 PM

Trade shows are an essential aspect of a healthy marketing strategy as they present the opportunity for your business to develop and expand relationships through face-to-face marketing. The brand exposure generated from exhibiting at an expo not only introduces you to consumers, but to the experts in your industry. However, when it comes to capturing someone’s attention, there’s no space more competitive than the exhibit hall at a convention.

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Topics: Technology, Trade Shows, Exhibit Booths

The Best Way to Increase Booth Renewal

Posted by Maggie Parker on 11/14/16 11:16 AM

 

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Topics: Industry News, Related Industries, Inspiration, Trade Shows

3 Tips to Secure Exhibitors at Your Event

Posted by Maggie Parker on 11/11/16 11:48 AM

The key to planning a successful trade show expo is securing the right exhibitors for your event. However, finding these exhibitors can be overwhelming and difficult, especially with so many events to compete with. Here are three tips to attract and book the best exhibitors for your event:

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Topics: Industry News, Related Industries, Inspiration, Trade Shows

4 Ways to Improve the Exhibitor Experience

Posted by Maggie Parker on 10/28/16 2:40 PM

As an event organizer, the most important thing you can to do to increase revenue from your events is to make sure that exhibitors take home value from your event. This starts with a positive experience for both exhibitors and attendees so they are attentive to building relationships from the trade show. It has been statistically proven that 80% of future revenue will come from existing customers and that 70% of customers leave because of poor customer service. Building relationships and value with exhibitors is essential to their continuous support and participation. In order to create the best exhibitor experience possible, here are 4 things to focus on when planning your next event:

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Topics: Industry News, Related Industries, Inspiration, Trade Shows