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Latest news and insights on consumer behavior in the offline world

How Different Booth Types can Improve Trade Show Performance

Posted by Paul McPeake on 10/13/16 5:50 PM

People are often seen moving throughout the public in a very subconscious way. So in a trade show, people may wander into your booth and stay to learn about the solution, but may not realize why they were lured into your exhibit space in the first place. One of the ways that people try to take advantage of these subconscious decisions is through the location and style of the booth they’re exhibiting.

When analyzing the success or failure of a trade show, you must determine whether the ROI (Return on Investment) is a number great enough to consider that investment a net positive.

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Topics: Industry News, Trade Shows, Exhibit Booths