Trade shows are an essential aspect of a healthy marketing strategy as they present the opportunity for your business to develop and expand relationships through face-to-face marketing. The brand exposure generated from exhibiting at an expo not only introduces you to consumers, but to the experts in your industry. However, when it comes to capturing someone’s attention, there’s no space more competitive than the exhibit hall at a convention.
The key to planning a successful trade show expo is securing the right exhibitors for your event. However, finding these exhibitors can be overwhelming and difficult, especially with so many events to compete with. Here are three tips to attract and book the best exhibitors for your event:
As an event organizer, the most important thing you can to do to increase revenue from your events is to make sure that exhibitors take home value from your event. This starts with a positive experience for both exhibitors and attendees so they are attentive to building relationships from the trade show. It has been statistically proven that 80% of future revenue will come from existing customers and that 70% of customers leave because of poor customer service. Building relationships and value with exhibitors is essential to their continuous support and participation. In order to create the best exhibitor experience possible, here are 4 things to focus on when planning your next event:
People are often seen moving throughout the public in a very subconscious way. So in a trade show, people may wander into your booth and stay to learn about the solution, but may not realize why they were lured into your exhibit space in the first place. One of the ways that people try to take advantage of these subconscious decisions is through the location and style of the booth they’re exhibiting.
When analyzing the success or failure of a trade show, you must determine whether the ROI (Return on Investment) is a number great enough to consider that investment a net positive.