Think of it like this; would the return on a potential investment seem more probable if it was backed by the notion “Our booth was a total success! Packed!” or will it curry more favor when paired with quantifiable data that outlines why it’s a fiscally advantageous decision. To put it simply, you need to measure several key performance indicators (KPI’s) to best illustrate how your trade show exhibit, has, and will perform.
Unsure what to measure? Check out this infographic.
Regardless of what you choose to measure, make sure you and your team are on the same page concerning KPI’s for the big day.
Remember the adage saying: “past performance is the best indicator of future success?” Showcasing the success of previous trade shows with quantifiable data will not only help your team determine what worked well, but apply that knowledge to ensure greater success during your next exhibit.