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Latest news and insights on consumer behavior in the offline world

Detailed Analytics of Customer Flow 

Posted by Jason Prigge on 2/2/18 1:31 PM

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Smart Floors Deliver Detailed Analytics of Customer Flow in a Business Space

Data-driven decision-making delivers ROI

According to McKinsey & Company, data analytics has the potential to increase net retailer margins by as much as 60%. 

Brick-and-mortar businesses—from retailers to event venues, healthcare facilities, hotels, and commercial spaces—can derive significant advantages from gathering and analyzing data about consumer behavior patterns and the customer journey. 

Analyzing foot traffic delivers business insights

Understanding foot traffic is one of the most valuable insights for any brick-and-mortar retailer, event exhibitor, building manager, or other business that interacts with customers in a physical space. Tracking customer movement within a pyhsical space to develop detailed heat maps provides visibility into the experiences your customers are having. Armed with accurate insights about the customer experience, businesses can optimize every aspect of their operations. 

For example, a detailed analysis of foot traffic can help a retailer understand whether their displays are working to increase sales. Foot traffic analysis can inform the business owner which products receive the most attention in order to optimize placement. For exhibitors at trade shows, analyzing foot traffic can reveal whether their messages are connecting with visitors. Analytics can help businesses understand wait times to optimize staff schedules and help building managers maximize energy efficiency.

IoT Intelligence at every step

Scanalytics SoleSensor is an intelligent floor sensor that anonoymously tracks every step a customer or visitor takes. This data is processed in the cloud and sent to end users via data dashboards for analysis. Smart gateways powered by Intel® technology provide edge analysis that leads to real-time insights and alerts.

 

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Learn how your company can achieve compelling returns when you measure, analyze and make informed decisions. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you. 

 
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lytics Inc. was recognized by Cisco as the provider of the Best Smart Building Technology at Viva Technology in Paris, France.

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