Giving Organizers and Exhibitors the Tools to Interact on a much more Personal Level with Attendees
TRADESHOWS must compete with the rise of digital marketing platforms
Trade show technology has evolved quickly from the historical trade show exhibition model (which remained unchanged throughout most of the 20th century). The current format leverages internet-based technologies. Trade show and exhibition professionals are mobilizing to take advantage of the new technological capabilities available to them in order to compete with the rise of social-based digital marketing platforms.
THE POWER OF DATA COLLECTION TOOLS
Historically, trade shows and exhibitions collected very little data from attendees. The technology to do so effectively just did not exist. Currently, advanced technology makes it possible for exhibition organizers to gather information about trade show attendees by using data-collection tools to mine specific information and insights. This information is then used to formulate strategies for increasing an exhibitor’s return on investment. For example, sensors that track attendee movements at an event provide valuable analytic insight into paths, engagements and dwell times. The insights gleaned from technology provide a detailed overall picture of attendee behavior.
EMBRACING TECHNOLOGY SOLUTIONS TO INCREASE ROI
Technology is in the process of revolutionizing all aspects of the trade show and exhibition community by giving organizers and exhibitors the tools to interact on a much more personal level with individual attendees, thus putting them in a position to learn far more about their customers than was previously possible. Embracing new technology requires flexibility as current practices catch up to the evolution of the exhibition experience itself.
IoT intelligence at every step
Scanalytics SoleSensor is an intelligent floor sensor that tracks the steps of tradeshow attendees. This data is processed in the cloud and sent to end-users via data dashboards for analysis. Smart gateways powered by Intel® technology provide edge analysis that leads to real-time insights and alerts.
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Scanalytics Inc. was recognized by Cisco as the provider of the Best Smart Building Technology at Viva Technology in Paris, France.