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Latest news and insights on consumer behavior in the offline world

Top 5 Technologies That Will Help You Track Metrics at a Trade Show

Posted by Scanalytics Inc. on 10/22/18 8:30 AM

 

Accurately measuring your traffic is important to exhibitors and sponsors, as well as the trade show hosts themselves. An accurate traffic count can ensure that a sponsor or vendor wants to spend their marketing dollars on your event; traffic analytics can be the determiner on whether someone sees your show as successful or not. Unfortunately, hand counters at the show entrances, ticket check-ins, and ticket sales on-site only gives an estimate of true foot traffic and are outdated, especially if you have multiple ticket options. Technology is your solution to getting the most accurate metrics at a trade show. Best of all, these technological options don’t require a lot of staff. Here are 5 of the best technologies available to you to track metrics at a trade show.

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Topics: event analytics, solesensor, Exhibit Booths, tradeshow

Supercharge Your Exhibit

Posted by Scanalytics Inc. on 3/6/18 9:35 AM

 

TURN TRADESHOW EXHIBITS INTO SMART EXHIBITS
take advantage of analytics to better understand attendee behavior

 

Events continue to generate the highest ROI for marketing 

With the growing emphasis on experience marketing, business intelligence on visitor behavior is a key differentiator in increasing ROI. Exhibitors prove and improve tradeshow ROI by measuring how many attendees a booth attracts and the quality of engagements at each event. 

 Create experiential environments. Bring booths to life by activating products, displays and lights to engage attendees in real time. 

 Improve exhibit floor plan. Maximize each square foot of space by simply measuring how attendees navigate  through and interact with an exhibit. 

 Optimize event marketing impact. Supercharge your event strategy by discovering which tradeshows, promotions and featured products perform best. 

A study by the Center for Exhibition Industry Research uncovered that 77 percent of trade show attendees are potential clients and 82 percent of attendees have buying authority in their company.

Compare event-to-event peformance. Identify where to allocate marketing dollars based on which events provide the best ROI. 

Optimize booth floor plan. Pinpoint bottlenecks or underutilized areas to redirect traffic and increase ROI per square foot.  

• Activate demos and displays. Trigger displays to activate the moment an attendee approaches to enhance booth engagement and experience. 

 

Real-time detailed reports

Real-time traffic tracking, including dwell time tracking in front of key areas and displays, provides insight into directionality and traffic flow within a given space. This data provides the foundation for improving exhibit layout and enhancing customer experience, giving businesses a data analytics advantage to implement data-driven decisions to deliver ROI. 

Scanalytics Inc. SoleSensor is the leading technology delivering high-fidelity analytics on consumer engagement and experience. Scanalytics Inc. platform leverages sensor and IoT software solutions to anonymously gather information about how people are interacting within a physical space and converting that information into actionable data for companies to optimize their operations.

Learn how you can maximize your next exhibit with advanced analytics. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you. 

 

 

 

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Topics: Trade Shows, Exhibit Booths, Technology, Industry News, Product News, ROI, Business Intelligence, Data Analytics, Predictive Behavior Analysis, Every Soul, solesensor

The Business Value of Understanding Customer Flow

Posted by Scanalytics Inc. on 2/26/18 6:21 AM

 

Every sole has a story to tell. 
Understand your physical space in ways never before imaginable with unparalleled insights using anonymously aggregated data from footsteps. 

Analyzing foot traffic delivers business insights. 

Every footstep in and through your business and exhibit spaces provides valuable analytic data about customer flow. 

What's the business value in understanding customer flow? 

• Improve business results by optimizing floor plans, increasing conversion rate, improving inventory management and understanding foot traffic. 

Reduce expenses by improving staff scheduling, store layout and energy usage. 

• Improve customer engagement by reducing wait times, interactive displays and triggering digital signage based   on traffic flow

Real-time traffic tracking, including dwell time tracking in front of key areas and displays, provides insight into directionality and traffic flow within a given space. This data provides the foundation for improving operations and enhancing customer experience, giving businesses a data analytics advantage to implement data-driven decisions to deliver ROI. 

IoT Intelligence at every step

With the mission of revolutionizing presence detection in physical spaces, Scanalytics Inc. is innovating high-fidelity analytics on consumer engagement and experience. Scanalytics Inc. smart building platform leverages sensor and IoT software solutions to anonymously gather information about how people are interacting within a physical space and converting that information into actionable data for companies to optimize their operations.

This valuable business intelligence allows companies to increase efficiency and improve operations. 

Scanalytics SoleSensor is an intelligent floor sensor that anonoymously tracks every step a customer or visitor takes. This data is processed in the cloud and sent to end users via data dashboards for analysis. Smart gateways powered by Intel® technology provide edge analysis that leads to real-time insights and alerts.

 

 Learn how your company can achieve compelling returns when you measure, analyze and make informed decisions. 

Let’s talk today. 

Book a 15-minute call at a time convenient to you. 

 

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Topics: Trade Shows, Exhibit Booths, Technology, Industry News, Product News, ROI, Business Intelligence, Data Analytics, Predictive Behavior Analysis, Every Soul, solesensor

What's the Big Deal with Big Data?

Posted by Seth Haines on 7/5/17 11:37 AM

 

Over the last few years, the term “big data” has garnered an ambience of mystique. Although sources of media have taken a liking to the term, the multitude of ways it has been used has given “big data” an ambiguous definition. As a result of this, it comes as no surprise that people have obtained both a sense of confusion and an ambivalent understanding of big data and its actual meaning. With this said, the question inevitably arises of “So what actually is big data?"

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Topics: Exhibit Booths, Technology, Trade Shows

Does Social Proofing Impact Your Trade Show Exhibit Performance?

Posted by Seth Haines on 4/24/17 3:02 PM

For attendees, trade shows can be an overwhelming experience as the sheer amount of exhibitors puts constant pressures on attendees to make decisions. Which booth should I start at? Where should I go next? Is it worth my time to stop by this booth? Given that trade shows force attendees to make these decisions roughly every 10-30 feet, it comes as no surprise that people take mental shortcuts in an attempt to make the best decision on their next direction. 

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Topics: Exhibit Booths, Trade Shows, Psychology, Branding

Steal the Show: 3 Tips for Maximizing Your Trade Show Exhibit

Posted by Jason Trovela on 3/27/17 1:37 PM

 

Trade shows are an excellent investment for increasing brand awareness and generating leads for your business. Even if you’re not on the main stage, it doesn’t mean you can’t be the one to steal the show. In order to grab the attention of passing attendees, your booth should be eye-catching, entertaining, and informative. Follow these tips to maximize the ROI of your next show.

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Topics: Exhibit Booths, Trade Shows

6 Different Display Types at Trade Shows

Posted by Paul McPeake on 11/17/16 4:22 PM

Trade shows are an essential aspect of a healthy marketing strategy as they present the opportunity for your business to develop and expand relationships through face-to-face marketing. The brand exposure generated from exhibiting at an expo not only introduces you to consumers, but to the experts in your industry. However, when it comes to capturing someone’s attention, there’s no space more competitive than the exhibit hall at a convention.

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Topics: Exhibit Booths, Trade Shows, Technology

How Different Booth Types can Improve Trade Show Performance

Posted by Paul McPeake on 10/13/16 5:50 PM

People are often seen moving throughout the public in a very subconscious way. So in a trade show, people may wander into your booth and stay to learn about the solution, but may not realize why they were lured into your exhibit space in the first place. One of the ways that people try to take advantage of these subconscious decisions is through the location and style of the booth they’re exhibiting.

When analyzing the success or failure of a trade show, you must determine whether the ROI (Return on Investment) is a number great enough to consider that investment a net positive.

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Topics: Industry News, Trade Shows, Exhibit Booths